A Global Retailer Drives Growth with the Help of Customer Segmentation Analysis

Customer Segmentation Helps a Large Retail Client Maintain Leadership Position in Europe. (Graphic: Business Wire)

LONDON--()--A global retail chain was facing slow growth in their business and wanted to implement a two-step distribution system to influence the direct customers and demanding end-users. The implementation of such a system would help the retail chain to improve their growth process, recognize their competitors, and identify the new market entrants.

Retailers are trying to strengthen their marketing strategies and deepen customer loyalty to drive and gain traction in the competitive landscape. To understand their customer’s buying preferences and the likes and dislikes that influence their shopping behavior, retailers are relying on customer segmentation. By using customer segmentation, retailers can target the right customers to deliver incremental sales, growth in profitability, and reduce customer attrition.

“With the help of our customer segmentation solution, the retailer was able to create unique and compelling value propositions, devise robust strategies to outpace the market, and identify and prioritize market segments,” says an industry analyst from Quantzig.

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This customer segmentation solution provided benefits that helped the client to:

  • Build a market map to characterize the economy activity at the project level, considering each consumers segment
  • Carry out extensive interviews with global and local consumers, direct customers, and end-users
  • Develop value based segments to consider customer priorities in light of customers’ needs
  • Prioritize each segment based on the current and future attractiveness
  • Develop specific actions to drive growth

This customer segmentation solution offered predictive insights such as:

  • Understanding customers’ needs in terms of the competitors’ offerings, direct customers, end users, global and local players
  • Creating unique and compelling value propositions
  • Devising robust strategies to outpace the market and retain its foothold in the market
  • Identifying and prioritizing market segments based on customers preferences

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View the customer segmentation study: https://www.quantzig.com/content/customer-segmentation-helps-retail-client

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.

Contacts

Quantzig
Anirban Choudhury
Marketing Consultant
hello@quantzig.com
https://www.quantzig.com/contact-us

Release Summary

A global and diversified retail chain was facing a predicament with their businesses and was witnessing a sign of slowing growth on the horizon.

Contacts

Quantzig
Anirban Choudhury
Marketing Consultant
hello@quantzig.com
https://www.quantzig.com/contact-us