Strategy Analytics: Samsung Galaxy S8 Becomes World's Best-Selling Android Smartphone in Q2 2017

BOSTON--()--According to the latest research from Strategy Analytics, Samsung Galaxy S8 was the world’s best-selling Android smartphone model in the second quarter of 2017. Samsung’s S8 and S8+ smartphone models together shipped an impressive 19 million units worldwide.

Neil Mawston, Executive Director at Strategy Analytics, said, “Global smartphone shipments reached a robust 360.4 million units in Q2 2017. The top-five most popular models together accounted for 1 in 6 of all smartphones shipped worldwide during the quarter.”

Juha Winter, Senior Analyst at Strategy Analytics, added, “We estimate Apple iPhone 7 shipped 16.9 million units and captured 5 percent marketshare worldwide in Q2 2017. The iPhone 7 remains the world’s most popular smartphone model overall, due to a compelling blend of user-friendly design, extensive supporting apps, and widespread retail presence for the device. Apple iPhone 7 Plus, with its bigger screen and higher pricing, shipped 15.1 million units for second place and 4 percent marketshare worldwide in Q2 2017. Apple today accounts for two of the world’s top five smartphone models.”

Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate Samsung Galaxy S8 shipped 10.2 million units for third place and 3 percent marketshare worldwide in Q2 2017. The Galaxy S8+ captured fourth position with 9.0 million shipments and 2 percent marketshare globally. Samsung’s Galaxy S8 has instantly become the world’s most popular Android smartphone model, due to its attractive curved-screen design, a rich portfolio of software apps, and best-in-class retail distribution across dozens of countries.”

Linda Sui, Director at Strategy Analytics, added, “We estimate Xiaomi Redmi 4A shipped 5.5 million units for fifth place and 2 percent marketshare worldwide in Q2 2017. Xiaomi is becoming wildly popular across Asia. Xiaomi is now the fourth largest smartphone vendor in China and the second biggest across India. Xiaomi is selling a large volume of smartphones through online channels, with key distribution partners such as Flipkart and JD.”

Exhibit 1: Global Smartphone Shipments & Marketshare by Model in Q2 2017 1

       
Global Smartphone Shipments by Model (Millions of Units)     Q2 '16     Q2 '17
1. Apple iPhone 7 0.0 16.9
2. Apple iPhone 7 Plus 0.0 15.1
3. Samsung Galaxy S8 0.0 10.2
4. Samsung Galaxy S8+ 0.0 9.0
5. Xiaomi Redmi 4A 0.0 5.5
Rest of Market     341.5     303.7
Total     341.5     360.4
             
Global Smartphone Marketshare by Model (% of Total)     Q2 '16     Q2 '17
1. Apple iPhone 7 0.0% 4.7%
2. Apple iPhone 7 Plus 0.0% 4.2%
3. Samsung Galaxy S8 0.0% 2.8%
4. Samsung Galaxy S8+ 0.0% 2.5%
5. Xiaomi Redmi 4A 0.0% 1.5%
Rest of Market     100.0%     84.3%
Total     100.0%     100.0%
 
Total Growth YoY (%) 1.0% 5.5%
 
Source: Strategy Analytics
 

The full report, Samsung S8 Becomes World’s Best-Selling Android Smartphone, is published by the Strategy Analytics Smartphone Model Tracker (SMT) service, details of which can be found here: http://tinyurl.com/ybdcrcqa.

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China. Visit www.strategyanalytics.com for more information.

1 Numbers are rounded.

Contacts

Strategy Analytics
Americas Contact:
Linda Sui, +1 617 614 0735
LSui@strategyanalytics.com
or
EMEA Contact:
Neil Mawston, +44 1908 423 628
NMawston@strategyanalytics.com
or
Asia Contact:
Woody Oh, +44 1908 423 665
WOh@strategyanalytics.com

Release Summary

According to Strategy Analytics, Samsung Galaxy S8 was the world’s best-selling ANDROID smartphone model in the second quarter of 2017.

$Cashtags

Contacts

Strategy Analytics
Americas Contact:
Linda Sui, +1 617 614 0735
LSui@strategyanalytics.com
or
EMEA Contact:
Neil Mawston, +44 1908 423 628
NMawston@strategyanalytics.com
or
Asia Contact:
Woody Oh, +44 1908 423 665
WOh@strategyanalytics.com