MINNEAPOLIS--(BUSINESS WIRE)--This fall, make learning colorful with new books from Lerner Publishing Group and Crayola! Two engaging new series feature popular early learning topics, carefully leveled text, high-impact photographs, and attractive design. The books also include art activities to inspire creativity and a glossary to help kids build nonfiction reading skills. The partnership will launch with ten titles in Fall 2017 and nine new titles in Spring 2018, with additional books for future seasons being planned as well.
“Combining Crayola’s beloved brand and art expertise with Lerner’s proven publishing program in the school, library, and trade markets makes for a wonderful partnership,” said Adam Lerner, Publisher and CEO of Lerner Publishing Group. “As part of our commitment to building strong foundations for literacy and learning, our new books include hands-on activities designed to encourage creative thinking and inspire curiosity and exploration.”
“At Crayola, we believe storytelling is key to unleashing the creative spirit that lives in every child,” said Warren Schorr, Vice President of Business Development and Global Licensing at Crayola. “When a child is read a colorful story, it opens a window into their imagination. Our hope is for the new books to encourage kids to share their colorful stories and celebrate the unique vision of the world around them.”
The following two series will be available Fall 2017:
Crayola Seasons— Celebrate the colors of the seasons. Vibrant photos and descriptive text encourage readers to notice colors around them, and simple illustrations model various art techniques.
Crayola Concepts— Eye-catching photos and engaging text present early childhood concepts with a splash of Crayola color. Each title encourages readers to create art inspired by the world around them.
Visit www.lernerbooks.com for free downloads!
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About the Publisher
Lerner Publishing Group creates high-quality fiction and nonfiction for children and young adults. Founded in 1959, Lerner Publishing Group is one of the nation’s largest independent children’s book publishers with fourteen imprints and divisions: Lerner Publications, Millbrook Press, Carolrhoda Books, Twenty-First Century Books, Graphic Universe™, Darby Creek, Kar-Ben Publishing, Carolrhoda Lab™, LernerClassroom, Hungry Tomato™, ediciones Lerner, First Avenue Editions, Lerner Digital™, and Lerner Publisher Services. For more information, visit www.lernerbooks.com or call 800-328-4929.
About Crayola
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities, and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.
Crayola Seasons
4-book series
September 2017
Crayola Concepts
6-book series
October 2017
$26.65, Library Bound
$6.99, Paperback
eBooks and
Interactive Books Also Available
Ages 4–9
24 Pages ● 10 x 8
To Purchase: Visit your local bookstore, order by phone at 800-328-4929, or visit us at lernerbooks.com.
