SAN FRANCISCO--(BUSINESS WIRE)--Social video platform Twitch today announced a partnership with Crunchyroll, the leading destination for anime and manga, to host a 5-day marathon spanning more than 15 different anime series. The Crunchyroll anime marathon will feature episodes from series such as Yuri on Ice, Mob Psycho 100, Miss Kobayashi’s Dragon Maid, and Rokka: Braves of the Six Flowers. The marathon begins on July 27 at 3:30 pm PT and will run until August 1st. The full programming schedule will be revealed on July 21. The marathon will air on Twitch.tv/TwitchPresents, Twitch’s channel for programmatic content.
“Anime content on Twitch always sparks a lot of positive feedback from our community given how gaming and anime culture have borrowed a lot from each other,” said Annie Berrones, Director of Emerging Content Marketing at Twitch. “By partnering with Crunchyroll for our first ever anime marathon and featuring more than 15 different series over the course of five days, we will be able to tap into this passion of our community in a much more robust fashion than ever before.”
To celebrate the marathon, Twitch will release brand new, exclusive emotes themed after some of the featured series. Emotes will be accessible to viewers who subscribe to the TwitchPresents channel.
“Crunchyroll and Twitch bring together passionate fan bases unlike any other in our respective communities — so this first-ever anime marathon is the perfect partnership for Twitch and Crunchyroll fans alike,” said Kun Gao, Co-Founder and General Manager of Crunchyroll. “We’re bringing two powerful fandoms together around our shared passions, and we look forward to introducing new viewers to some of our favorite anime series starting next weekend.”
Crunchyroll joins a growing list of content providers that have aired marathons of TV programming on Twitch to positive community reception. Past marathons include Bob Ross’ The Joy of Painting, Julia Child’s The French Chef, Pokémon, Power Rangers, Cosmos: A Personal Voyage, Mister Rogers’ Neighborhood, and Mystery Science Theater 3000. The Crunchyroll partnership marks the first Twitch marathon to represent the broader anime scene.
About Twitch
Twitch is the world’s leading social video platform and community for gamers. Each day, millions of community members gather to watch, talk, and chat about shared interests. Twitch’s video platform is the backbone of both live and on-demand distribution for all types of content, including the entire video game ecosystem, the creative arts, vlogging (IRL), and more. Twitch also runs TwitchCon, the annual convention for celebrating the Twitch community. For more information about Twitch, visit our Press Center, Twitter feed (#Twitch), and Blog.
About Crunchyroll
Crunchyroll is the official destination for the largest and latest lineup of anime as well as popular drama and manga. Crunchyroll brings hit shows like Naruto Shippuden, Attack on Titan, and One Piece to millions of viewers around the world and allows them to purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading Asian media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts -- top series available immediately after Japanese broadcast. Fans can also view Crunchyroll on VRV, a platform that aggregates content appealing to Crunchyroll fans. Crunchyroll is owned by Ellation, with majority investment from Otter Media, a joint venture between AT&T and The Chernin Group. Crunchyroll has offices in San Francisco and Tokyo, and is a member of the Association of Japanese Animations (AJA). For more information, visit http://www.crunchyroll.com/ or http://www.vrv.co.
