WASHINGTON & LAS VEGAS--(BUSINESS WIRE)--ICX Media today announced the beta launch of its enterprise software as a service (SaaS) platform and solutions for brands, agencies, and media companies. ICX Media’s enterprise platform uses sophisticated data and decision science to streamline digital video production, marketing, and distribution to more effectively and efficiently reach and engage targeted audiences.
ICX Media harnesses deep audience data to support key decisions across video production, distribution, and performance. Using the platform, businesses can create more authentic experiences with video content for consumers, while at the same time gaining the revenue efficiencies and ROI measurements needed to optimize performance. In turn, these companies using ICX Media can maximize their opportunities to make positive impacts for all of their video campaigns.
Founded in 2015 by digital media veterans, ICX Media has developed a platform that uses data and decision science to help media companies, brands, agencies, and creators produce, market, and distribute digital video in the evolving digital video economy. The company raised a three million dollar seed round from a group of leading early stage investors and launched its global digital video creator software solution in 2016.
With its new enterprise SaaS solution, ICX Media now offers brands, agencies, and media companies the flexibility to use their own trusted production talent or quickly source from nearly 200,000 digital video creators and producers globally to create or license customized digital video content.
“Digital video innovation has completely disrupted the traditional approach that brands, agencies, and media companies have used to reach and engage consumer audiences,” said Michael Avon, co-founder and CEO, ICX Media. “Consumers are demanding high volumes of quality digital video content through a wide range of formats, channels, and devices, and are increasingly avoiding traditional advertising. It is challenging for brands, agencies and media companies to generate and distribute the high volumes of high-quality digital video content necessary to build and maintain consumer relationships in a consistent and authentic way.”
From pinpointing a single creator to micro-target a specific audience, to choosing a diverse mix of producers for a global campaign, brands, agencies, and media companies can sponsor and collaborate with digital talent from the ICX Media platform to produce native, relevant content that promotes campaign goals without traditional advertising interruptions. While choosing the best digital talent for the campaigns, the platform is also able recommend optimal channel placement and techniques for a specific project’s audience. This helps to ensure the video content created by the company is seen at the right time and in the place where it will be viewed by the targeted audience.
Also, media companies of all stripes — including production companies, multi-channel networks, over-the-top content providers, networks, and studios — can source digital creators from ICX Media’s platform to license or produce appealing original content, including short films, documentaries, and feature films.
ICX Media’s goal is to offer brands, agencies, and media companies the right data, measurement, and decision tools to achieve cost-effective and consistently high-quality results. ICX Media is currently working with numerous brands, media companies and agencies. As a member of the SPROCKIT® program, ICX Media will feature its beta proprietary enterprise software solution at the annual National Association of Broadcasters (NAB) Show April 23-27 in Las Vegas.
To learn more about ICX Media’s enterprise beta platform, please visit https://icxmedia.com.
About ICX Media, Inc.
ICX Media offers digital video creators, brands, agencies and media companies the data insights and decision tools to create, market, and distribute original digital video content cost-efficiently and effectively. The company was founded in 2015 by a team of digital media veterans and is headquartered in Washington, D.C. ICX Media is backed by seasoned investors in Washington, D.C., New York, and Los Angeles. Visit https://icxmedia.com for more information, or follow us @icxmedia on Twitter.
