LONDON--(BUSINESS WIRE)--The increasing consumption of wine by Millennials, in addition to widespread health concerns and the increasing adoption of healthy lifestyles and diets, is responsible for the current growth spurt in the global organic wine market. Organic wine is generally perceived to be healthier than non-organic options, as it is made from organically-grown grapes, and most (including all organic wines in the US) do not include sulfites. According to Infiniti Research, the global organic wine market is expected to grow at a CAGR of 9.98% until 2021.
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Market developments
According to Infiniti Research, Millennials account for only 29% of all wine drinkers, but are responsible for 34% of the total wine consumed in the world. Organic wine is popular with this consumer group due to their overwhelming focus on healthy lifestyles and preference for organic, natural food and beverage products. Organic wine is especially popular in the UK and the rest of Europe. Infiniti Research expects the organic wine market in EMEA to grow at a rate of 8.43% until 2021, a result of the increasing influence of Millennial consumers and their preferences.
Brands in Europe and across the world are developing new product lines in order to seize the opportunity presented by Millennial buying habits. Aldi, for example, has just launched its first line of eight sulfite-free, carbon-neutral wines that are both organic and environmentally-friendly. Other retailers, including Vintage Roots and Ocado, are expected to continue to expand their organic wine offerings. Vintage Roots is now one of the biggest online retailers of organic wine in the UK.
Market opportunities
An increase in land available for organic farming in Europe will help to boost domestic and global markets alike and will present European players with greater opportunities. Available land in Europe increased from 9.2 million hectares in 2010 to 11.13 million hectares in 2015. North America is also seeing an increase in organic farms and farming practices.
However, differing standards and regulations regarding organic wine can hinder the expansion of the global organic wine market. In the US, organic wine cannot contain sulfites; in the UK, this is not the case. Differences in organic farming practices worldwide can also cause confusion for consumers, manufacturers, and retailers alike in regards to what is considered organic in a particular country’s market. Market intelligence can help navigate these challenges, identifying opportunities and providing clarity on the challenges faced by the global market as well as regional ones.
Infiniti Research’s market intelligence analysts help companies, including those in the food and beverage industry, to discover opportunities, overcome challenges, and achieve sustained growth. Infiniti’s latest project helped a leading multinational alcoholic beverage company to understand the level of awareness, perception, sentiment, and different themes associated with their brand.
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About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
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