DENVER--(BUSINESS WIRE)--Choozle, the world’s fastest growing self-service programmatic advertising platform, today announced a key partnership with Strata, a Comcast Platform Services company and leader in media buying and selling software. The partnership will allow thousands of advertising agencies to execute digital advertising campaigns through Choozle as conveniently as they would buy local TV advertising.
Choozle’s cloud‐based platform blends the power of big data and real-time programmatic advertising into one simplified platform. Choozle provides access to industry leading data services including data management (DMP) and CRM matching, as well as a complete buy-side suite of tools (DSP) to power video, mobile, display, and social ad campaigns.
"As a current Strata client, we are excited for the consolidation, reporting, and channel benefits of this new integration between the Choozle and Strata systems,” said Brian Jost, Vice President at Media Access Group. “This integration provides a tremendous opportunity for our agency.”
Under the partnership, Choozle will integrate digital advertising reporting with Strata’s order management and billing platform. The integration gives Strata agencies a digital media buying solution that leverages detailed consumer data to power real-time advertising campaigns across display, video, mobile & social mediums. Choozle will be integrated with Strata’s software, which is used on over 13,000 desktops nationally in over a thousand advertising agencies and 99% of broadcast television stations.
“Partnering with Choozle allows us to continue to offer necessary and innovative solutions to support agencies’ needs for a campaign that goes beyond just the traditional TV spot,” said Judd Rubin, Vice President at Strata. “We’re always striving to equip our agencies with the tools to run campaigns that provide a real return on investment, and Choozle is helping us to do that with local advertisers.”
About Choozle
Founded in 2012 and based in Denver, Colorado, Choozle - Digital Marketing Made Easy® - provides a programmatic platform that leverages detailed consumer data to power real-time advertising campaigns across display, video, mobile and social mediums - all from a single, simple interface. Choozle brings programmatic to any marketer or advertiser with its simple, elegant, and affordable solution. As a Network Advertising Initiative (NAI) member, Choozle is committed to transparent and responsible data management practices. As a proud member of the Entrepreneurs Foundation of Colorado (EFCO), Choozle donates 1 percent of founding equity to support Colorado nonprofits. Learn more at https://choozle.com.
About Strata
Strata empowers clients to buy and sell all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through Strata systems per year. As the system of choice for over 1,000 agencies in the United States, Strata provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, Strata adds a new level of transparency to campaigns that is necessary in the ever-evolving media world. Strata is a Comcast Platform Services company. For more information, visit http://www.gotostrata.com.
