MOUNTAIN VIEW, Calif. & LOS ANGELES--(BUSINESS WIRE)--TEN: The Enthusiast Network (TEN), the world’s premier Transmedia network of enthusiast brands, with the #1 Cars, Trucks and Racing video platform in the US for cross-platform and YouTube viewership, and Tubular Labs, the worldwide leader in online video intelligence, today signed a partnership agreement. Under the terms of the agreement, TEN will use video data and insights from Tubular Labs to both guide its digital content strategy and creation as well as empower its sales teams in helping clients make data-driven decisions.
"Producing and distributing the most engaging digital content that keeps our 18-44 year old male audience coming back for more is paramount to us,” said Jonathan Anastas, Chief Marketing Officer at TEN. “We’re looking forward to using Tubular’s platform to make more informed decisions about our content, help our sales teams tell the TEN digital video story, and provide top-tier campaign reporting. We take our leadership position very seriously and make continued investments to maximize the value of our video content to the audience, platform partners as well as advertisers and sponsors.”
According to Tubular’s data, TEN: The Enthusiast Network is currently ranked the #1 US Media Company in the Car, Truck and Racing category for:
- December Cross-Platform Views
- December YouTube Views
- December YouTube V30 (average video views at 30 days)
- YouTube Followers
- Influencer Score (a Tubular YouTube Channel Health Score)
“With over 2 million videos uploaded by media companies each day, at Tubular, we’re committed to helping these companies succeed in the world of online video,” said Allison Stern, co-founder and Chief Marketing Officer at Tubular Labs. “We’re excited to partner with TEN to help it effectively reach its demographic and accurately measure the success of its organic and sponsored campaigns.”
About TEN: The Enthusiast Network (TEN)
TEN: The Enthusiast Network is the world’s premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world’s largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
About Tubular Labs
For publishers and content marketers who believe video is essential, Tubular powers your business. We are the only analytics software dedicated to giving you comprehensive and actionable video intelligence. Tubular serves over 5,000 video creators and 160+ enterprise customers, including Viacom, Warner Bros., HGTV, Activision, Maker Studios and Fullscreen. Tubular’s industry leading technology and insights elevate video creation, distribution, performance, and monetization.
