LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global domain name system (DNS) tools market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Ishmeet Kaur, a lead analyst from Technavio, specializing in research on IT security sector, says, “Internet of things and machine-to-machine communications are the major drivers influencing the market revenue and its growth rate. Online banking and e-commerce are also gaining high acceptance among end-users, which is contributing to revenue growth.”
The adoption of managed DNS services is high, as they provide convenience and service quality assurance to end-users and offer high levels of responsiveness and quick fault resolution. Furthermore, an increase in the number of websites and the need to reduce IT budget are forcing enterprises to outsource their IT services to managed service providers. Managed DNS service providers offer high levels of responsiveness and quick fault resolution; thus, the adoption of managed DNS services is increasing. Also, cloud-based managed DNS services help reduce the overall cost of maintaining security for organizations.
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The top four emerging trends driving the global DNS tools market according to Technavio ICT research analysts are:
- Increased use of mobile devices
- Growing adoption of new platforms
- Increased use of e-commerce
- Adoption of managed security services
Increased use of mobile devices
The increased use of mobile devices such as laptops, netbooks, cell phones, and other handheld devices is aiding the growth of the global DNS tools market. The increased use of mobile devices leads to the storing and accessing of critical information from mobile devices, which increase the need to protect these devices. The rise in employee mobility is also leading to the increased use of mobile devices. The increased demand for uninterrupted connectivity between a corporate network and employee mobile devices has increased the adoption of mobile devices in enterprises. Therefore, enterprises are increasingly adopting DNS tools to secure their networks and provide their employees with secure access to confidential information.
Growing adoption of new platforms
Many companies transfer data and share confidential business information through messages of various types. This can lead to data leaks and data thefts, resulting in huge commercial losses. Therefore, to secure the messaging systems of companies, messaging security gateway solution vendors are developing enhanced DNS platforms to protect confidential information communicated on these platforms.
“With advances in messaging technologies, security threats are becoming more complex. For instance, companies are facing threats in various forms; one of them being spam messages with malicious codes. Therefore, to secure organization data from such threats, companies are adopting new messaging platforms, which in turn is driving the market,” according to Ishmeet Kaur.
Increased use of e-commerce
There has been a considerable increase in the number of online services provided by various companies, resulting in a rise in online transactions. Moreover, the availability of online shopping websites prompts consumers to make payments online. However, as the number of online transactions rises, the number of security threats such as phishing and identity theft also increases. Thus, the increase in online transactions, coupled with the increase in security threats on websites, is driving the adoption of SSL certificates that are leveraged by the DNS tools.
Adoption of managed security services
The evolving market changes and the changing aspects of businesses have prompted organizations across the globe to innovate continuously and overhaul their existing business models and enterprise infrastructures. Security services support the growth of a company by addressing the security requirements and help gain a competitive advantage by streamlining the business processes and improving operational efficiency. Security services help SMEs by offering high-level security for sensitive or confidential information. Therefore, the IT infrastructure of many companies requires upgrades and advances to cater to the current market demand from the business. This results in the rapid adoption of secure and consistent IT services among the end-users.
The key vendors are as follows:
- GoDaddy
- MarkMonitor
- NetNames
- Verisign
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