NEW YORK--(BUSINESS WIRE)--Dolan Family Ventures (DFV) announced today that it has acquired Analytics Media Group (AMG), a leading data analytics and technology business with deep political, marketing and analytics expertise, and launched 605, a new independent audience measurement and analytics business focused on optimizing marketing and programming initiatives within the media and entertainment industries. 605 has expansive relationships with partners across the country that provide extensive, privacy-protected, set-top box viewing data to ensure that its analysis is based on a vast and credible footprint of data representing key individual and regional demographics.
“Our experience in the industry tells us there are major gaps in audience measurement and television analytics in the current marketing and programming landscape,” said Kristin Dolan, founder and CEO of 605. “The acquisition of AMG and the subsequent launch of 605 immediately establishes a company with real scale, significant resources, profound analytic capabilities, extensive set-top box data and management experience. 605 is creating a new generation of products and services to enhance media buying, planning, programming and audience targeting. This fills a critical need for media and entertainment businesses in today’s rapidly changing viewing landscape.”
605 launches as a fully-formed and well-financed company to provide solutions using data-driven, census-based audience measurement, addressing some of the challenges in measurement that exist today. 605’s set-top box data is unique in terms of its footprint and the rights granted which enables a deeper, broader and more granular analysis to deliver actionable insights to programmers, brands and advertisers.
Ben Tatta, co-founder and President of 605, added, “As an early pioneer in the use of set-top box data for TV measurement and ad optimization, AMG has built one of the most advanced TV analytics businesses in the United States. We look forward to working with the AMG team to integrate data from our data partner’s set-top boxes to enhance and expand the line-up of custom-tailored solutions that 605 will bring to programmers and advertisers alike."
“We have built a company that capitalizes on our deep expertise, understanding of data and technology and ability to make our findings valuable and actionable for our clients. This is a remarkable moment for us – joining the 605 management team in leveraging the use of set-top box data to bring new, more expansive solutions to market,” said Chauncey McLean, founder and Chief Revenue Officer of AMG and now Executive Vice President of Client Solutions at 605.
AMG is a leading data analytics and technology business with strong political, marketing and research expertise.
“AMG is an outstanding partner whose pioneering use of data and powerful insights have been of real value to Walmart,” said Aaron Bernstein, Senior Director, Insights & Advocacy at Walmart. “We are really pleased for the team there and excited about the formation of 605, which has the potential to make AMG's solutions even stronger.”
605 has a seasoned and experienced leadership team with a track-record of innovation and success from Cablevision, prominent programming companies and AMG, a leading data analytics and technology business with deep roots in politics, brand marketing and consumer behavior research. The leadership team consists of:
- Kristin Dolan is founder and Chief Executive Officer of 605. She most recently served as Chief Operating Officer of Cablevision Systems Corporation, leading all aspects of the company’s cable operations and overseeing thousands of employees, including the company’s entire customer and field service workforce.
- Ben Tatta is co-founder and President of 605. He most recently served as President of Cablevision Media Sales where he was responsible for overall media sales strategy, vision, innovation, product and technology, budget and results. Mr. Tatta has also held senior positions at Turner Media Group, Lagardere Media and USA Networks, among others.
- Chauncey McLean is Executive Vice President of Client Solutions at 605. He was most recently AMG’s co-founder and Chief Revenue Officer and worked to provide a data driven approach to marketing campaigns for a wide array of corporate and political clients.
About 605
605 is a newly created fully-operational and well-financed company that offers unique, independent audience measurement and analytics that optimize programming and marketing initiatives within the media, sports, and entertainment industries. The company was created by Dolan Family Ventures through its acquisition of Analytics Media Group and access to set-top box data from an extensive network of partners across the country. To learn more, visit our website at 605.tv.
About Dolan Family Ventures, LLC.
Founded by James L. Dolan and Kristin Dolan, Dolan Family Ventures is a company making strategic investments in advanced data, analytics and technology-based businesses and talent with a focus on the media, entertainment and sports industries.
About Analytics Media Group
Analytics Media Group is a leading analytics and technology company that combines understanding of data, use of technology and media analytics to advance advertising and marketing research and targeting. The company originated from President Obama's transformative 2008 and 2012 campaigns. Managing the campaign's combined nine-figure advertising budget, AMG's founders harnessed big data analytics and developed software to find and target the exact television programs consumed by persuadable voters. Since then, AMG has helped some of the world's most recognizable brands find their target audience, optimize their campaigns, and measure their marketing ROI more accurately than ever before.
