NEW YORK--(BUSINESS WIRE)--m/SIX, a full service media agency backed by GroupM, announced today that it will handle digital media planning and buying in North America for David Yurman, Inc. The fine jewelry and timepiece company joins m/SIX’s rapidly growing client list of major brands including BNY Mellon, Dow Jones, Aetna, CBRE, Hitachi and BritVic.
The relationship will commence with the October launch of David Yurman’s 2016 campaign, shot by renowned fashion photographer Bruce Weber. The strategy, designed to elevate the brand’s digital presence, will feature vibrant, imaginative images of the brand’s newest collection, Stax. Incorporating David Yurman’s signature design elements, the Stax collection uses innovative engineering to create dynamic pieces in gold and silver. The collection is available as pre-stacked statement pieces and more delicate individual layers in brushed or high-polish finishes.
“David Yurman’s artistry, elegance and innovation is further illustrated with dynamic media placements and targeted influencer content,” said Ilana Nolte, President, North America for m/SIX. “We look forward to sharing the brand’s authentic history and craftsmanship with a new younger audience this Fall.”
For David Yurman, m/SIX brings a service level and deep understanding of the luxury customer base, making it a natural fit. David Yurman will lean into the agency’s strategic expertise in planning and execution for an efficient, yet highly impactful, campaign launch.
About m/SIX
m/SIX is a full service media agency that combines the nimbleness of an independent shop with the buying power of GroupM. Backed jointly by GroupM and integrated marketing agency The&Partnership, m/SIX’s unique model brings media planning, creative development and data management under a single roof, providing advertisers with a one-team approach for managing all aspects of their paid, earned and owned media campaigns. Digitally native with expertise across all addressable and traditional media channels, m/SIX is built for the modern media landscape offering hands-on management across all stages of the media process.