INDIANAPOLIS--(BUSINESS WIRE)--SmarterHQ, the leading marketing engine that analyzes and predicts retail customer activity, today launches StoreFront, the company’s latest software edition that provides marketers with the first solution that automates real-time personalized marketing by leveraging both online and offline behavioral and transactional data.
The StoreFront Edition of SmarterHQ captures and analyzes consumer data from both a retailer’s in-store order management system and website to create an unprecedented view of what each customer is browsing, buying and returning, and where each customer is shopping whether in-store, online or both. From there, marketers can personalize marketing campaigns and automate real-time marketing interactions ranging from driving online traffic to stores, in-store post purchase follow-up, brand attrition risk and more.
Some of the nation’s largest brands, such as Finish Line, have been able to use StoreFront to deliver a unified customer experience and increase their customer’s lifetime value. According to a 2015 study by the International Data Corporation (IDC), omnichannel shoppers have a 30 percent higher lifetime value than those who shop using only one channel. To convert more in-store only customers to omni-channel customers, Finish Line launched automated in-store post purchase follow-up emails that continue to increase their customer’s average order value.
“The StoreFront Edition of SmarterHQ has allowed us to truly understand our customers like never before,” said Scott Posilkin, CRM & retention digital email strategist for Finish Line. “We can access real-time online and offline transactional and behavioral data to make our communications more relevant or even see who is browsing online and then converting in-store.”
“We have worked closely with the Finish Line team to unify offline data with online behavioral data that we were already capturing in SmarterHQ,” said Michael Osborne, CEO and president of SmarterHQ. “They loved the tremendous return they were already receiving from their existing SmarterHQ campaigns, but there was nothing on the market that came close to their goal of incorporating in-store data. Today, we are delivering on that goal with the StoreFront Edition of SmarterHQ.”
SmarterHQ is sponsoring the upcoming eTail East conference in Boston, Mass., from August 15 – 18 where they will be demonstrating the StoreFront Edition of SmarterHQ. To learn more, visit www.smarterhq.com.
About SmarterHQ
SmarterHQ allows marketers to easily captivate each of their customers in the moment that is most meaningful to them. Its marketing engine analyzes and predicts customer activity – or lack of activity - to automate real-time interactions across email and web. SmarterHQ works with some of the world’s largest brands, such as Finish Line, Golfsmith, Chico’s and Value City Furniture, to drive phenomenal business results. For more information, visit www.smarterhq.com.
