LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global geographic information system (GIS) in telecom sector market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The global GIS market in the telecom sector is expected to reach USD 1.57 million by 2020, growing at a CAGR of 10.79% during the forecast period.
GIS is mainly used for the following purposes in the telecom sector:
Analysis
GIS is used to analyze the market based on revenue generation and customer demographics. It also helps attain business intelligence by analyzing patterns and data about customers.
Planning
GIS is a major tool used during the planning process in the telecom sector. It is used to compare capital investment and revenue generation in a particular area. It is also used for real-time monitoring and determining expansion capacity of a network.
Sales and customer care
GIS is used for identifying profitable areas. Future revenues can be estimated by comparing current and historical revenues. Technicians also benefit from it in monitoring and solving trouble reports, which contain details regarding individual service history.
The top three emerging trends driving the global GIS in telecom sector market according to Technavio ICT research analysts are:
- Increasing use of GIS in broadcasting
- Rising adoption of GIS applications for mobile devices
- Emerging use of satellite imagery
Increasing use of GIS in broadcasting
The broadcasting industry is undergoing a significant transition from analog to digital terrestrial television (DTTV). DTTV is popular for its high picture quality at comparatively lower operating costs. Due to its high demand and ease of transition, the conversion happens at an extremely rapid pace, especially in regions of Europe. By 2016, the industry is likely to complete the transition.
According to Amrita Choudhury a lead analyst at Technavio for research on enterprise application, “With an increase in cell phone use across the globe, the demand for technology that can help cell phones receive TV signals is also rising. DTTV, with its option of using digital radio transmission, enables cell phones to receive TV signals, in turn, increasing the scope of DTTV and GIS. GIS is popular among broadcasting companies due to its ability to design coverage area.”
| GIS software such as GiraPlan made by Progira help network operators and broadcasters optimize the use of frequencies and estimate field strengths across multiple terrestrial conditions. |
Rising adoption of GIS applications for mobile devices
With an increase in the use of cell phones, most companies are adapting technologies that can be accessed on mobile devices. Similarly, for GIS solutions, vendors are transforming the application to be accessed through mobile computing devices and smartphones for their users. This has helped end-users access GIS data with the help of a mobile device as desired. Many vendors have started offering GIS solutions and applications to multiple mobile computing devices and smartphones for commercial enterprises. The following table gives some examples of mobile GIS solutions.
Emerging use of satellite imagery
For the optimal use of GIS solution, it has to be fed with data, such as geographical information or spatial content, which are then used to prepare ready-to-use maps that are critical for decision making. However, due to financial constraints or accessibility issues, the collection of information required is not feasible. To tackle this, many government organizations are adopting satellite imagery technology.
Moreover, satellite imagery also provides data in different models as required by users. For instance, based on the exact requirement, a user can choose 3D terrain models, stereo imagery, multi and hyperspectral models, or digital surface models while using satellite imagery. “Most countries in the Middle East and Africa, such as the UAE, extensively use satellite imagery for GIS mapping as the collection of land and the terrestrial information is difficult in some parts of these regions,” adds Amrita.
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