MILWAUKEE--(BUSINESS WIRE)--ABCD: After Breast Cancer Diagnosis (ABCD), the nation’s leading one-to-one breast cancer patient support organization, today announced that a total of a half million dollars has been given by Sendik’s Food Markets. This milestone was reached after Sendik’s presented its 2016 donation of $113,500, the company’s largest annual gift to ABCD to date.
For the last 10 years, Balistreri owned & operated Sendik’s Food Markets has sponsored innovative fundraising campaigns that involves Sendik’s employees, the community and corporate giving.
This year, the Sendik’s team created a three month charitable promotion from February through April. The program began with information and sales of the Sendik’s Real Food Magazine for $1.99, with all proceeds going to ABCD. Also in February, Sendik’s shoppers who donated $1 at the register were thanked with chocolate hearts. In March, Sendik’s shoppers rounded up their total at the cash register to benefit ABCD. In April, funds were raised through Sendik’s donation of $1 with each purchase of selected ice creams, and the sales of an ABCD key chain generated additional funds.
“We are honored to support ABCD as a charity partner,” said Margaret Harris, Sendik’s family co-owner. “With the help of our amazing Sendik’s associates and our extremely generous customers, we have been able to give over half a million dollars to a homegrown Wisconsin charity that is committed to helping the families in our community during their breast cancer journey.”
According to ABCD Executive Director Ginny Finn, the organization is honored to have a community leader like Sendik’s support its cause. “Sendik’s creativity and commitment to supporting ABCD’s mission positively impacts breast cancer patients at times when they need it most. They are truly a corporate and community role model for companies nationwide,” said Ms. Finn.
Based in Milwaukee, ABCD provides free, personalized, one-to-one support to all those affected by breast cancer – patients, families and friends. Trained and professionally supported volunteer survivors and co-survivors help those dealing with breast cancer, from the newly diagnosed to those in treatment and every point afterwards.
Funds raised from Sendik’s programs go toward funding ABCD’s distinctive, free peer support efforts, including its Helpline, signature Mentor Match service and Mentor Survivorship support activities. While science searches for a future cure, ABCD complements the work of healthcare providers now by serving as a reliable, accessible, highly personalized and important resource for breast cancer survivorship support
About Sendik's: Since 1926, the Balistreri family has been serving the greater Milwaukee community by combining quality food products with exceptional customer service and is known throughout the region as the trusted, local grocer. Their goal is to provide the best grocery shopping experience, period. Currently, Sendik's operates 13 stores throughout Southeastern Wisconsin, including Brookfield (Lilly Road), Elm Grove, Franklin, Germantown, Grafton, Greenfield, Hartland, Mequon, New Berlin, Wauwatosa, West Bend and Whitefish Bay, and a Sendik's Fresh2GO store in Bayside. Learn more at sendiks.com.
About ABCD: Founded in 1999 by Emmy award-winning journalist Melodie Wilson Oldenburg, ABCD: After Breast Cancer Diagnosis’ signature service is one-to-one mentoring - providing free, personalized one-to-one support to breast cancer patients, their families and friends. Matches are personalized based on similar diagnoses, treatment plans and life circumstances. Having professionally trained nearly 1,000 Mentors, ABCD’s truly personalized support is accessible from anywhere in the world. Free, one-to-one support is available from diagnosis through treatment and every point afterwards. For more information, visit www.abcdbreastcancersupport.org
