DEARBORN, Mich.--(BUSINESS WIRE)--Ford Motor Company is teaming up with Jose Cuervo® to explore the use of the tequila producer’s agave plant byproduct to develop more sustainable bioplastics to employ in Ford vehicles.
Ford and Jose Cuervo are testing the bioplastic for use in vehicle interior and exterior components such as wiring harnesses, HVAC units and storage bins. Initial assessments suggest the material holds great promise due to its durability and aesthetic qualities. Success in developing a sustainable composite could reduce vehicle weight and lower energy consumption, while paring the use of petrochemicals and the impact of vehicle production on the environment.
“At Ford, we aim to reduce our impact on the environment,” said Debbie Mielewski, Ford senior technical leader, sustainability research department. “As a leader in the sustainability space, we are developing new technologies to efficiently employ discarded materials and fibers, while potentially reducing the use of petrochemicals and light-weighting our vehicles for desired fuel economy.”
The growth cycle of the agave plant is a minimum seven-year process. Once harvested, the heart of the plant is roasted, before grinding and extracting its juices for distillation. Jose Cuervo uses a portion of the remaining agave fibers as compost for its farms, and local artisans make crafts and agave paper from the remnants.
Now, as part of Jose Cuervo’s broader sustainability plan, the tequila maker is joining forces with the automaker to develop a new way to use its remnant fibers.
“Jose Cuervo is proud to be working with Ford to further develop our agave sustainability plan,” said Sonia Espinola, director of heritage for Cuervo Foundation and master tequilera. “As the world’s No. 1-selling tequila, we could never have imagined the hundreds of agave plants we were cultivating as a small family business would eventually multiply to millions. This collaboration brings two great companies together to develop innovative, earth-conscious materials.”
Like Ford Motor Company, Jose Cuervo is family-owned and operated. Founded in 1795, it has been making tequila for more than 220 years with the same experience, craftsmanship and recipes that have been handed down generation through generation.
The collaboration with Jose Cuervo is the latest example of Ford’s innovative approach to product and environmental stewardship through the use of biomaterials. Ford began researching the use of sustainable materials in its vehicles in 2000. Today, the automaker uses eight sustainable-based materials in its vehicles including soy foam, castor oil, wheat straw, kenaf fiber, cellulose, wood, coconut fiber and rice hulls.
According to the United Nations Environment Programme, 5 billion metric tons of agricultural biomass waste is produced annually. A byproduct of agriculture, the supply of materials is abundant and often underutilized. Yet the materials can be relatively low cost, and can help manufacturers to offset the use of glass fibers and talc for more sustainable, lightweight products.
“There are about 400 pounds of plastic on a typical car,” said Mielewski. “Our job is to find the right place for a green composite like this to help our impact on the planet. It is work that I’m really proud of, and it could have broad impact across numerous industries.”
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com.
About Jose Cuervo Tequila
Jose Cuervo® is the largest and most widely distributed tequila brand in the U.S. and the world. The Jose Cuervo® portfolio of tequilas includes Jose Cuervo Especial®, the world’s best-selling tequila, Jose Cuervo Tradicional®, Jose Cuervo® Reserva de la Familia®, Jose Cuervo Golden Margarita®, Authentic Jose Cuervo Margaritas® and Jose Cuervo Margarita Mix®. Jose Cuervo® is distributed in the U.S. by Proximo, a privately owned, premium spirits importer founded in 2007 and based in Jersey City, New Jersey.
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