NEW YORK--(BUSINESS WIRE)--Today, Perfect Corp. and Kardashian Beauty announce their collaboration that invites YouCam Makeup users to try on products from the newly released “Fierce” collection. Beauty lovers and Kardashian fans alike can instantly experience Kardashian Beauty trends with the snap of a selfie in the world’s #1 makeup app. Contour, sculpt, and highlight in seconds just like Kourtney, Kim and Khloé by sampling contour palettes, eye shadows, lipsticks, and more! Fans can even instantly try out each of the girl’s complete makeup styles in YouCam Makeup with one of the custom Kardashian Beauty filters.
“We are honored to partner with a celebrity makeup brand Kardashian Beauty," said Alice H. Chang, CEO of Perfect Corp. "We are thrilled to bring this collaboration to our YouCam Makeup users who admire Kardashian Beauty’s glamourous and innovative products. Together we are empowering girls to experiment with colors and styles to discover their best look that they can confidently recreate in real life with the Kardashian Beauty products.”
“Kardashian Beauty is always looking for new ways to engage and inspire our community,” said Erin Dwyer, SVP, Global Ecommerce, Kardashian Beauty. “YouCam Makeup offers our social and mobile glam girls the ability to try on our new suite of fierce products in a fun and easy way. They can ‘fierceify’ any selfie, try out lipsticks virtually to decide which color they are looking for, and most importantly feel more confident in their purchase decision. We are beyond excited to be giving this new YouCam Makeup augmented reality experience to our fans.”
YouCam Makeup will include a variety of just released Kardashian Beauty products for virtual try-on including: Lip Slayer™ lipstick, No Apologies™ foundation and face kits, the new Kontour Kase™ for contouring, Mirror Matte™ lip crayons, and their Dashlight™ product to create the hot strobing and non-touring trend. Not only are the suite of hot new products available in the app, but users can also virtually experience Kourtney, Kim, and Khloé’s fierce Kardashian Beauty makeup look in real-time with You Cam Makeup’s popular Live Cam feature that will apply a filter of the products to your photo. YouCam Makeup’s recent release of precise contouring and highlighting effects make the virtualized Kardashian Beauty products truly come to life.
To kick off the collaboration, YouCam Makeup and Kardashian Beauty will share a booth at the BeautyCon Los Angeles Festival on July 9, 2016. At the event, the brands will co-host a one-of-a-kind, augmented reality experience. Attendees, bloggers, vloggers and press can experience the new beauty offerings from Kardashian Beauty and explore the YouCam Makeup beauty and editing tools. Guests are invited to bring their virtual beauty looks to life with free on-site makeovers from leading makeup artists. For the chance to win free beauty products, beauty fans can share their YouCam Makeup perfected selfie on social media. Join the brands at booth #47 from 9:00AM to 8:00PM to experience this virtual beauty magic.
App Availability
YouCam Makeup is available for free download on the App Store and Google Play.
About Perfect Corp.
With over 260 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
About Kardashian Beauty
Kourtney Kardashian, Kim Kardashian West and Khloé Kardashian responded to demand from their fans by creating their cosmetic line, Kardashian Beauty®, under a license agreement in 2012. In 2016, Kardashian Beauty® introduced two new collections: Summer Squad and the Fierce Collection, which introduced new packaging and branding to the line. The new products in these collections represent the evolution and future of the brand and include liquid makeup, lipstick, matte lip crayons, highlighting and full face palettes. The signature product suite includes beauty editor favorites Cabana Bronze and Au Naturel Lip Set and delivers high quality products at an affordable price. Kardashian Beauty® cosmetics are manufactured and distributed by Haven Beauty, Inc., who became the new licensor in 2014. www.KBeauty.com
