Australia Video Streaming, Broadcasting and Pay TV Report 2016 - Major Players Overview Including Netflix, Apple TV, Foxtel and Stan - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Australia - Video Streaming, Broadcasting and Pay TV" report to their offering.

The digital TV and video streaming industry continues to evolve and growing strongly as it moves towards 2017. Consumer habits are shifting from broadcast TV to on-demand content - especially video streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones, tablets, and smart TVs and from the rise of video streaming specialists such as Netflix.

The digital TV and video streaming industry has changed beyond recognition and it continues to evolve in 2016. Consumer habits are shifting from broadcast TV to on-demand content - especially streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones, tablets, and Smart TVs.

Choice is the key. Broadcasters are no longer in charge of the global viewing habits of consumers, who have the choice of, and the ability to access, an enormous amount of movie and TV series content through internet broadband. Pay TV across the various platforms - including cable TV, IPTV, and satellite TV - continues to rise in popularity, and this trend is reflected in the market's increasing service revenues. IPTV is the fastest-growing pay TV platform from a global perspective.

Within the Australian market, although there has been steady growth in subscription TV services into 2016, in coming years customer viewing on the platform will have been greatly changed following the launch of services by OTT providers such as Presto, Stan and Netflix as well as SVoD options being marketed by FTA broadcasters.

Although FOXTEL has seen steady revenue growth during the last few years the company has struggled to increase pay TV penetration in Australia. These offer competitively priced basic packages, commonly below A$10 per month, play to consumers' desire to view content at a time of their choosing. Although linear TV in early 2015 was still adopted by about 88% of Australian households, the figure is falling gradually, and the advent of OTT viewing as well as IPTV offers from Telstra and other major ISPs will see a more rapid shift from liner to time-shifted TV in coming years.

The FTA broadcasters as well as marketers and advertisers who need a return on investments are watching the available content options. The distribution advantage held by FOXTEL is slipping away as the NBN becomes built out over a greater number of premises, so expanding the reach of capable broadband infrastructure which enables subscribers to access OTT and IPTV content

This report offers a wealth of information on the Video Streaming market including:

- Development and general trends in regards to the transformation of broadcasting;

- Key trends taking place in online and mobile video media;

- Video streaming overview and analysis;

- Overview of the Mobile streaming market;

- Overview of the Australian pay TV and analysis of the competitive threats;

- IPTV major players overview including; Netflix, Apple TV, Foxtel and Stan;

- Digital radio market overview and analysis.

Key Topics Covered:

1. Broadcasting transformation - Smart TV, Pay TV and Digital TV insights

1.1 Broadcasting changing beyond recognition

1.2 Digital TV

1.3 Pay TV

1.4 Cable TV

1.5 HDTV

1.6 Ultra-HD/4K TV

1.7 The Smart or Connected TV

2. Pay TV, free-to-air TV - statistics and analysis

2.1 The Pay TV market

2.2 Foxtel

2.3 The Free-to-Air TV market

3. Video streaming - key market insights

3.1 Fixed and mobile services

3.2 Major players

3.3 Mobile media - mobile video streaming

4. Digital Radio

4.1 Market overview

4.2 Features and benefits of digital radio

Companies Mentioned

- AFLTV

- Apple TV

- Australian Broadcasting Corporation (ABC)

- BBC iPlayer

- Dendy

- FetchTV

- Foxtel

- Free-to-Air TV stations

- Getflix

- Google

- Hulu

- Netbay IPTV

- Netflix

- Ninemsn

- Optus TV

- Quickflix

- Seven Network

- Special Broadcasting Service (SBS)

- Stan

- TPG

- Telstra Media

- Ten Network

- VOD Pty Ltd

- YouTube

- iiNet

For more information visit http://www.researchandmarkets.com/research/ksx7jk/australia_video

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Broadcast, Cable Television, Video on Demand

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Broadcast, Cable Television, Video on Demand