LONDON--(BUSINESS WIRE)--Adform (www.adform.com), the independent and open full stack advertising technology company serving media agencies, trading desks, brands and publishers globally, today announced Jay Stevens and Oliver Whitten have joined its executive team, serving as Chief Revenue Officer (CRO) and Chief Operating Officer (COO) respectively. Mr. Stevens will begin immediately. Mr. Whitten will join in August, following the completion of his duties at Rubicon Project. These two appointments will report directly to Adform CEO, Gustav Mellentin.
As CRO, Jay Stevens will have responsibility for driving global revenue across all Adform markets, including Europe, the U.S., Asia Pacific and Latin America. Prior to joining Adform, Mr. Stevens served as general manager, international for the Rubicon Project, where he successfully built and managed the company’s expansion efforts outside of North America.
Oliver Whitten, Adform’s new COO, will scale global commercial operations, leading the business in Europe as well as global client service, operations and business development. In this capacity, Mr. Whitten will build on Adform’s considerable success as Europe’s biggest advertising technology company. Prior to joining Adform, Mr. Whitten served as Rubicon Project EMEA SVP and managing director, where he led a team of more than 80 staff members and oversaw revenue for Rubicon Project’s business across 20 markets. He also managed the central international operations teams supporting all markets outside of the U.S.
“I’m excited to join Adform, the only independent technology provider that serves the entire digital advertising value chain with a transparent business model. Adform’s end-to-end platform includes products for brands, agencies and publishers, and I’m looking forward to expanding the offering globally. I’ve also been very impressed by the robust scope of Adform’s tech stack, the significant investment in development, and the size of the engineering team behind it. Adform’s commitment to technology and service stands out as key areas where Adform has a history of differentiating itself in a crowded market and is a strong draw for Oliver and myself,” said Mr. Stevens.
“I have long been in awe of the technology stack produced by Adform’s first-class development team. They have built deep functionality into a platform that serves all participants in the market, across all screens. As brands and agencies shift greater portions of spend to digital channels, this depth of technology, coupled with the hands-on support they provide to clients, is a winning formula. It’s gratifying that Adform has opted to buck the industry trend of rolling back support and is, instead, expanding it. As the complexity of digital advertising increases, ad-tech providers need to work as partners with their clients, and that is precisely Adform’s approach,” said Mr. Whitten.
Recently, Adform raised $21.5 million in new funding to expand its workforce, and to open new offices in Asia Pacific and Latin America. “Publishers, agencies and advertisers around the world want seamless technology and transparent technology vendors because it eliminates costly friction. We’re excited to have Jay Stevens and Oliver Whitten join our ranks. Their experience and expertise will help take Adform to the next level as a global leader in the digital advertising ecosystem,” said Mellentin.
Adform will be in Cannes for the upcoming creative festival, June 19 to 24. To book a meeting, go to http://cannes2016.adform.com.
About Adform
Adform is the independent and open full stack ad-tech platform that encompasses data, creativity and trading, servicing media agencies, trading desks, brands and publishers globally.
All of Adform’s solutions are modular and easily interoperate with all major technologies used throughout the digital advertising ecosystem.
Among the world’s largest private and independent advertising technology companies, Adform was founded in Denmark in 2002 and has offices in 18 countries throughout Europe, North America and APAC and over 700 employees globally.
Visit http://www.adform.com or http://join.adform.com for more information.
