LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global online language learning market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Jhansi Mary, a lead analyst from Technavio, specializing in research on education technology sector, says, “The language learning market is predominantly represented by English because of practical purposes. Although English will continue to be the backbone of the global language learning market, demand for other languages will also contribute to the market growth. Globalization of businesses and exponential growth in emerging countries has placed a few native languages such as Mandarin, French, Spanish, and Arabic, on the international map.”
The top three emerging trends driving the global online language learning market according to Technavio education research analysts are:
- Deployment of language cloud services
- Outsourcing of services
- Advances in technology
Deployment of language cloud services
The technology-aided learning environment, be it classrooms or workspaces, have facilitated smooth delivery of knowledge. The entire ecosystem of storing, managing, and accessing information is fast shifting to the cloud. The adoption of the cloud-based services for language learning is playing an important role in boosting the growth of the global online language learning market. This development is supported in line with the increased Internet access by learners globally.
The speed of implementation and reduced capital expenses are the key benefits of implementing SaaS-based solutions. The majority of organizations and educational institutions are shifting to SaaS LMS solutions to impart language education. For instance, Language Cloud is a Tokyo-based company dealing with language education. It equips teachers, administrators, and students with easy accessibility and management of notes, announcements, classes, calendars, and assignments online. Services offered include language proficiency testing, audio recording, analytics, and flashcards that are different from general LMS versions available in the market.
Outsourcing of services
Outsourcing of hosting services, such as servers, has been a recent trend observed among colleges and other educational institutions. They are outsourcing these services to third parties to conduct online classes. This trend is primarily visible in emerging economies where small organizations and start-ups are not able to incur such costs. Also, as compared to the previous years there are many vendors present in the market that offer services such as organizing online classes as required by the organizations.
There are few colleges that are also outsourcing student-related services, such as organizing webinars, chat sessions, and discussion forums, when needed. This trend is not so popular in the corporate sector. Most of the large corporations have hosting services in place. The outsourcing need is observed mainly in SMBs that do not have enough capital and resources to train employees.
Advances in technology
Digital language learning and teaching techniques have undergone major improvements in recent times. They are constantly evolving and becoming increasingly comprehensive and user-friendly as a result of the use of disruptive technology. These advances are manifested in terms of course content format, such as video and music, collaborative tools, educational websites, and use of social media technologies that help in content accessibility, real-time tracking, and immediate feedback. For instance, Quizlet provides online language learning platform through flash cards. It helps teachers organize study sets while monitoring progress and activities of students.
FluentU allows learners to learn languages through movie trailers, news, and music videos. It also tracks online movements of students; this is then used to provide a personalized learning experience for learners. “In addition, companies, such as Pearson and Macmillan, sell language learning courses bundled with other course materials and services, which can be customized as per the end-users’ learning requirements. These advances will facilitate the uptake of digital language learning and teaching methods,” says Jhansi.
Browse Related Reports:
- Global E-learning Market 2016-2020
- Global Digital English Language Learning Market 2015-2019
- Global Corporate E-learning Market 2016-2020
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