DAYTON, Ohio--(BUSINESS WIRE)--Marxent, the leading virtual reality (VR) and augmented reality (AR) company for enterprise retailers and manufacturers, announced today that Forrester Research has named the company as a breakout vendor in its recent report, Breakout Vendors: Virtual And Augmented Reality. Written for infrastructure and operations professionals, the report highlights Marxent’s VisualCommerce™ platform for its ability to help businesses visualize, configure and create experiences around 3D products.
As retailers and manufacturers move into the extended-reality space, which includes virtual, augmented and mixed reality, they are able to reinvent the customer experience through immersive applications that help shoppers make better purchasing decisions. Marxent is leading the charge to help enterprises build these applications with its VisualCommerce™ platform.
VisualCommerce™ makes entire 3D virtual product inventories accessible and configurable within AR and VR applications across all head-mounted displays and other devices. In addition to providing enhanced product visualization capabilities that vastly improve customers’ purchasing experience, the technology also greatly reduces the cost of physical samples and showrooms by making products available for consumers to experience in extended reality.
“Being included as a break-out company among other emerging innovators is a huge honor,” said Beck Besecker, co-founder and CEO of Marxent. “We love being able to show our customers how ground-breaking technologies like AR and VR can help their businesses. Extended-reality applications not only enable new immersive experiences for customers, but greatly improve brand loyalty and accelerate sales cycles. Our commitment to innovation and extended-reality is what’s gotten us this far, and to be recognized by such a respected analyst firm only proves we’re on the right track.”
“If you’re looking for tools to visualize, configure and create experiences around 3D products, Marxent’s application platform can help you in VR, AR, or MR,” wrote Forrester VP, Principal Analyst J.P. Gownder, in the report. Forrester expects device evolution and broader vertical support from Marxent. “While many of its visualizations today leverage tablets, the company will take its 3D AR and VR expertise to head-mounted devices.”
Marxent’s VisualCommerce™ supports the following devices: Microsoft HoloLens, Oculus Rift, HTC Vive, Google Cardboard, Samsung GearVR, Android, iOS/iPad and YouTube 360.
For access to the complete Forrester report, email letstalk@marxentlabs.com.
Resources:
- Learn more about Marxent, including other recent industry accolades, by reading the company’s blog.
- Follow and engage with Marxent on LinkedIn, YouTube, Facebook and Twitter.
About Marxent
Marxent is the leader in Virtual and Augmented
Reality product visualization for retailers and manufacturers.
VisualCommerce™, the virtual products platform, is the only platform
designed to manage and publish infinite 3D products, collections and
configurations for the creation of immersive VR and AR consumer
experiences. VisualCommerce™ works across AR and VR devices including
iOS, Android, Oculus Rift, Gear VR, and Google Cardboard. Companies
tapping into the power of VisualCommerce™ include Hammacher Schlemmer,
Simmons Mattress Company, Novartis and CPG Building Products (AZEK,
TimberTech).
