FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples (NASDAQ: SPLS) today announced a new interactive store map feature available on the Staples iPhone app that will create an easier and more convenient in-store shopping experience for customers.
The Staples iPhone app (version 5.0 or higher) will help customers find products faster and plan and route their shopping trip in stores. The interactive store map pilot program is now in effect in 83 select stores across New Jersey, New York, Massachusetts and the Seattle area.
“Our customers have been asking for an easier way to find products in our stores,” said Alison Corcoran, senior vice president North American stores and online marketing, Staples. “We know they’re busy so this new interactive store map will help them save time and allow them to focus on their business.”
The app update enables customers to pin-point and locate every product in their search at their local Staples store. The interactive map can also route a customer’s trip, showing them the easiest and most convenient way to collect their items and get to checkout.
“This pilot program addresses the need to help customers find products quickly. By digitizing the store with features such as interactive maps, we’re able to create a more user-friendly and customized shopping experience that adds real value to their Staples experience,” said Faisal Masud, executive vice president of global eCommerce, Staples.
Seventy percent of Staples app users are omnichannel shoppers. The new features of the Staples app will allow customers to shop seamlessly between stores and devices, providing easy access to product locations and availability both online and in their local store.
Staples is working on this pilot program with Point Inside’s Store ModeTM platform. The platform is a cloud-based, mobile platform that allows customers to search products in stores and map out their shopping experience through the Staples app.
The interactive store map pilot program will serve as an introduction to new mobile app features Staples will be launching to make easier in-store shopping happen. It’s the latest addition to a suite of shopping options including stores, Staples.com, Staples mobile website, Buy Online, Pick Up in Store and Staples in-store kiosks.
About Staples, Inc.
Staples retail stores and Staples.com help small business customers make more happen by providing a broad assortment of products, expanded business services and easy ways to shop, all backed with a lowest price guarantee. Staples offers businesses the convenience to shop and buy how and when they want - in store, online, via mobile or though social apps. Staples.com customers can either buy online and pick-up in store or ship for free from Staples.com with Staples Rewards minimum purchase. Expanded services also make it easy for businesses to succeed with in-store Business Centers featuring shipping services and products, copying, scanning, faxing and computer work stations, Tech Services, full-service Print & Marketing Services, Staples Merchant Services, small business lending and credit services.
Staples Business Advantage, the business-to-business division of Staples, Inc., helps mid-market, commercial and enterprise-sized customers make more happen by offering a curated assortment of products and services combined with deep expertise, best-in-class customer service, competitive pricing and state-of-the art-ecommerce site. Staples Business Advantage is the one-source solution for all things businesses need to succeed, including office supplies, facilities cleaning and maintenance, breakroom snacks and beverages, technology, furniture, interior design and Print & Marketing Services. Headquartered outside of Boston, Staples, Inc. operates throughout North and South America, Europe, Asia, Australia and New Zealand. More information about Staples (NASDAQ: SPLS) is available at www.staples.com.
