BEIJING--(BUSINESS WIRE)--Maxthon, a leading web browser, recently launched an update of its mobile version which allows users to access Didi Chuxing within the browser to hail a cab and make cashless payment, marking new move for Maxthon to transform itself into a service platform that connects different apps. To promote this new feature, Maxthon will offer e-hailing coupons worth RMB 100 million (US$15.3 million) starting from May 13 to 31.
Being the first cloud browser and popular among global users, Maxthon boasts one billion downloads worldwide, with more than 400 million registered users. In 2016, Maxthon rolled out a new strategy to build the browser into a service portal by providing users with value-added services. Meanwhile, Didi Chuxing, a leader in the on-demand ride industry which just got $1 billion in investment from Apple, also holds an ambition to expand its global presence. The two sides enjoy an equivalent brand impact and user base and share a common mission, which paved way for their cooperation.
In an attempt to establish itself as a one-stop service browser, Maxthon is actively exploring services by partnering with more developers. Jeff Chen, Maxthon’s Founder and CEO said, “Maxthon will integrate more medium and long-tail apps, such as O2O services and games. Imagine if all these apps have to be installed, they will occupy a large amount of memory on the smartphone. However, when the services of these apps are integrated into a browser, the user will not only save the space but also feel it more convenient. This is what Maxthon tries to bring to its users.”
With the advent of the mobile era, many people think that a browser on a smartphone plays a less important role than applications as a portal to many services. Maxthon thinks differently. In the past years, Maxthon has been improving its services such as data sync between PC and mobile devices, ad-blocking, and online bookmark, and evolving into an alternative to many native apps. Maxthon’s innovative strategy to combine services into one browser will not only save users’ time to switch between apps, but will also help other service developers to reach to more users. In 2016, Maxthon is aiming to redefine the browser, bringing a brand new experience to the users, which is worth looking forward to.
