DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Asia Pacific OTT TV and Video Forecasts" report to their offering.
OTT TV and video revenues for 17 countries in the Asia Pacific region will reach $18,396 million in 2021; up from $707 million in 2010 and $5,741 million in 2015. The Asia Pacific OTT TV & Video Forecasts report estimates that China will overtake Japan in 2016 to become market leader.
Simon Murray, Principal Analyst, explained: Smartphone users will continue to drive OTT TV & video audiences. Smartphones are a more important OTT TV reception method than fixed broadband in the Asia Pacific region - with the notable exceptions of Australia and New Zealand.
Advertising on OTT sites will remain the main revenue source, bringing in $8,745 million by 2021 - up by $6 billion from $2,609 million on 2015. China will supply $4,911 million of the 2021 total, with Japan providing a further $1,475 million.
SVOD revenues will rocket from $1,816 million in 2015 to $6,439 million in 2021. China will add $1,838 million in revenues between 2015 and 2021 - nearly sextupling its total.
Download-to-own/electronic sell-through movie and TV revenues are forecast to be $1,904 million in 2021 (with $692 million from Japan), up from $691 million in 2015. OTT TV and video rental will climb to $1,307 million in 2021.
Published in June 2016, this 146-page PDF and excel report contains comprehensive coverage of the Asia Pacific OTT TV & video sector (subscribers/homes, transactions and revenues.
SVOD, Ad-supported, rental/pay-per-view and download-to-own/electronic sell-through) for 17 countries, including:
- Executive Summary.
- Global forecasts summary from 2010 to 2021
- Comparison forecast tables for 17 countries.
- Individual country forecasts for 17 territories.
- Country profiles
Countries Covered
- Australia
- China
- Hong Kong
- India
- Indonesia
- Japan
- Malaysia
- New Zealand
- Pakistan
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
For more information visit http://www.researchandmarkets.com/research/5bgk7n/asia_pacific_ott
