BELLEVUE, Wash.--(BUSINESS WIRE)--Whether you’re into Saturday Night Live, Twin Star Exorcists, The Tonight Show starring Jimmy Fallon or can’t get enough of Beyoncé’s Lemonade, T-Mobile (NASDAQ: TMUS) has you covered with its latest Binge On expansion. John Legere, president and CEO of T-Mobile, broke the news this morning that, starting today, NBC, Univision, Qello Concerts and more are all joining Binge On. And popular Music Freedom services like Google Play Music, Radio Disney, Spotify and TIDAL are bringing their growing video libraries to Binge On, so now T-Mobile customers can stream both music and video without burning up their high speed data. The company amped up its latest signature move for the 5th time since launching it in November of last year – so now, customers on qualifying plans can stream unlimited video from a total more than 80 video providers without using their high-speed data.
In just six months, Binge On has changed how T-Mobile customers watch mobile video. Recent numbers underscore both how positively Americans are responding to innovations like Binge On and how Binge On has fundamentally changed video consumption:
- T-Mobile customers have streamed more than 377 million hours of video without using their high-speed data since the launch of Binge On and are watching up to 2x more from participating providers that stream free on limited data plans
- 92% of T-Mobile customers surveyed said they’ll watch more video with Binge On, and 93% said they like the idea of having all video optimized to DVD quality so they can watch 3x more using the same amount of high-speed data
- A huge majority (89%) of US wireless customers say Binge On would be appealing to have as part of their wireless service
- And an even bigger majority (94%) say they’d try a new online service if it were a part of a free data offering, like Binge On
“Binge On is a success, and our customers absolutely love it!” said John Legere, president and CEO of T-Mobile. “In the six months since we launched Binge On, the number of video providers streaming free without using your data has grown more than 240%. We’ve got something for everyone, and customers never have to worry about getting slammed with ridiculous overage penalties. I hope Dumb and Dumber just keep pushing their mobile video schemes, it just gives consumers more and more reason to come to T-Mobile!”
Some of the video streaming services joining Binge On today include:
- Google Play Music
- Great Big Story
- NBC
- Kiswe
- Ligonier Ministries
- NOGGIN
- Qello Concerts
- Radio Disney
- Univision
- Univision Noticias
- Spotify
- TIDAL
- Toon Goggles
Binge On is completely free to customers and providers. More information and the full list of current Binge On services can be found at www.t-mobile.com/bingeon. If your favorite video provider isn’t part of the program, tweet us your favorite service @TMobile, along with the hashtag #BingeOn.
Binge On is another great example of how the Un-carrier does data differently. Un-carrier Data is fundamentally different – and lasts a lot longer – than carrier data:
- With Un-carrier Data, you can stream without fear. With Binge On and Music Freedom, you can chill to your favorite tunes and shows, without stressing about burning through your high-speed data.
- Un-carrier Data gets stashed. Unlike carrier data, your unused high-speed Un-carrier data won’t suddenly vanish after a month or two, it gets stashed for use for up to a year.
- Un-carrier Data knows no borders. Whether you’re in the US or traveling abroad, T-Mobile’s got your back, allowing you to access your Un-carrier Data in over 140 countries and destinations without fear of penalties or access fees.
- Un-carrier Data is blazing-fast and in more places than ever. T-Mobile’s 4G LTE network is the fastest in the US for more than two years, as tested by millions of users in crowd-sourced, real-time tests. And just last year, we added more than 1 million square miles of coverage, so T-Mobile LTE now reaches nearly every single American – over 308 million people!
Detectable video typically streams at DVD quality (480p or better) with Binge On unless video provider opts-out. You may disable Binge On at any time, but will lose benefits. Qualifying plan required; third party subscription/content charges may apply. Data Stash up to 20GB of unused on-network data from past 12 months with qualifying plan. Extremely high data usage may result in de-prioritization (& slower speeds). See T-Mobile.com/OpenInternet.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to more than 65.5 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.
