BETHESDA, Md.--(BUSINESS WIRE)--The Cystic Fibrosis Foundation announced today that during the month of May, a highly visible window display in Rockefeller Center will raise awareness about cystic fibrosis. The opportunity was made possible through a generous donation of the display space by EHE International.
May is national CF Awareness Month, and the display window at 10 Rockefeller Plaza will feature “reflections” of living with CF − an inherited, life-threatening disease that damages the lungs and can lead to respiratory failure.
“We’re grateful to EHE International for donating this premier window display in Rockefeller Center to help increase awareness about cystic fibrosis and living with the disease,” said Preston W. Campbell, III, M.D., president and CEO of the Cystic Fibrosis Foundation. “While there has been significant progress in treating CF, there is still no cure – and too many lives are cut far too short.”
Cystic fibrosis is often seen as an invisible disease. This display was designed to feature what appears to be healthy children and adults, while showcasing the reality of the critical daily care needed to battle this devastating disease. The display was created pro bono by The Michael Alan Group.
“We’re delighted to support the CF Foundation and its mission to find a cure and improve the lives of those with this disease,” said Deborah McKeever, president of EHE International.
Cystic fibrosis affects about 30,000 children and adults in the United States and 70,000 people worldwide. The CF Foundation has raised and invested hundreds of millions of dollars to help discover and develop new and effective CF therapies. Sixty years ago, the average life of a child with CF was about five years. Today, because of dramatic advances in treatment and care, people with CF are living into their 30s, 40s and beyond.
About the Cystic Fibrosis Foundation
The Cystic Fibrosis Foundation is the world's leader in the search for a cure for cystic fibrosis. The Foundation funds more cystic fibrosis research than any other organization, and nearly every CF drug available today was made possible in part through Foundation support. Based in Bethesda, Md., the Foundation also supports and accredits a national care center network that has been recognized by the National Institutes of Health as a model of care for a chronic disease. The Cystic Fibrosis Foundation is a donor-supported nonprofit organization. For more information, go to www.cff.org.
About EHE International
Since 1913, EHE International has been the recognized leader in preventive healthcare. Its Centers of Excellence in Preventive Healthcare protocols are specifically designed for early detection of preventable disease and associated risk factors, supported by robust personal coaching and health management tools and resources. EHE International is the oldest and largest preventive healthcare specialist, and its clinically based educational and social engagement platforms are the preferred choice among America's leading employers. For more information contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, NY 10020; call 212.332.3700; or visit www.eheintl.com.
