PALO ALTO, Calif.--(BUSINESS WIRE)--In honor of the HBO hit TV show Game of Thrones kicking off its new season this Sunday, April 24, SurveyMonkey®, the world’s leading online survey platform, scoured the lands of Westeros and beyond to answer some of the burning questions leading into the premiere. The survey unearthed enlightening fan sentiment towards their favorite shows, how they watch them, and whether or not Jon Snow is actually dead.
To better understand consumer viewing habits and their devotion to Game of Thrones, SurveyMonkey collected responses from 2,045 Americans through SurveyMonkey Audience, the largest quality panel in the United States. And like the red wedding all over again, SurveyMonkey came across some surprising outcomes.
Key Game of Thrones findings include:
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In the race for the 2016 U.S. Presidential election, Tyrion Lannister
and Bernie Sanders are polling neck and neck with nearly one-quarter
(24%) of the vote each.
- Hillary Clinton comes in third at 20%.
- Donald Trump polls at a distance fifth (7%), being beat by Daenerys Targaryen (14%) at fourth.
- 75% of fans believe Jon Snow is not dead, and will come back this season.
- Who is next to die? 21% think it’ll be Theon Greyjoy, fresh off his bravery in helping Sansa escape.
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Who leads the pack as favorite characters?
- Tyrion Lannister (the chosen presidential candidate) at 39%.
- Daenerys Targaryen (17%).
- Jon Snow (15%) and Arya Stark (14%) are virtually tied.
- Like any good fan, Game of Thrones fans are all in. Of people who watch the show, over two-thirds (68%) have seen every episode and two in three people (66%) are planning to watch the Season 6 premiere live Sunday.
- Interestingly, having a cable subscription did not impact who would be watching the show on Sunday: 17% of respondents who don’t have cable will watch, versus 22% of respondents with cable.
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Game of Thrones’ demographic sweet spot is 18-29 year olds. 27% of
that age group watch the show versus only 15% for those age 45 and up.
- The show’s audience breaks slightly male, with 22% of men saying that they watch Game of Thrones compared to only 18% of women.
Additional survey findings on general TV viewing habits and preferences include:
- Streaming services are the future: Netflix reigns king with 43% of respondents choosing the service as their favorite provider of original content, with HBO following at 32%.
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Netflix is favored by most age groups: over half (56%) of millennials
think Netflix has the best original content, compared to 37% of 45-59
year olds.
- Amazon (11%), Showtime (8%), Hulu (4%) and Starz (3%) trail far behind at 11%, 8%, 4% and 3% respectively.
- Over one-third (37%) of respondents no longer subscribe to cable.
In addition to these findings, SurveyMonkey will be releasing data on Tuesday, April 26, examining the impact the Game of Thrones premiere had on HBO’s mobile app audience and revenue, through the company’s new mobile insights platform, SurveyMonkey Intelligence. Please visit the SurveyMonkey Intelligence blog at https://www.surveymonkey.com/business/intelligence/blog/ to see these findings and learn more about the product.
Survey Methodology
The survey of 2,045 adults was conducted April 15 to April 19, using SurveyMonkey Audience, a proprietary online panel. Respondents for this survey were selected to mirror the age and sex proportions of adults according to the U.S. Census.
About SurveyMonkey
SurveyMonkey is the world's leading online survey platform, with more than 3 million survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. The company was founded in 1999 with a focus on helping people make better decisions, and has built technology based on over 10 years of experience in survey methodology and web development. Customers include 99% of the Fortune 500, academic institutions, organizations and neighborhood soccer leagues everywhere.
The company has over 600 employees throughout the United States and Europe, with headquarters in Palo Alto, CA. For more information, visit www.surveymonkey.com.