LONDON--(BUSINESS WIRE)--According to the latest research study released by Technavio, the office stationery market in Europe is expected to surpass USD 55 billion in revenue by 2020.
This research report titled ‘Office Stationery Market in Europe 2016-2020’, provides an in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments, including paper products, filing and mailing supplies, desk supplies, and computers and printing supplies
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“Thanks to the rise in workforce mobility and automated workstations Europe is witnessing a growing demand for new stationery products, especially in the computer and printer supplies segment. Along with it, segments such as customized gift solutions and merchandise products are also positively impacting the market,” said Jhansi Mary, one of Technavio’s lead analysts for education, school, and college essentials.
“Apart from selling products through online retail channels, manufacturers are also focusing on expanding their network of stationery suppliers to leverage the market demand. These suppliers are highly efficient in account management and streamlining stationery purchase processes. Ensuring continued business agreements with these suppliers provides stationery manufacturers with better visibility of demand by region and product type,” added Jhansi.
Office stationery market segmentation in Europe by product 2015
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● |
Paper products | 50.62% | ||
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Filing and mailing supplies | 15.83% | ||
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Desk supplies | 11.17% | ||
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Computers and printing supplies |
9.00% | ||
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Others |
13.38% |
Office stationery market in Europe by paper products: largest segment
The office stationery market in Europe by paper products was valued at close to USD 24.75 billion in 2015. The largest suppliers of paper-based items in the region are Germany, France, Italy, the UK, and the Netherlands. Since the advent of digital tools, the use of paper-based stationery items has majorly become correlated with the use of printers, copiers, plotters, and fax machines in offices. Paper-based sheets are used as the key input for the delivery of the output of printers, copiers, and fax machines. However, with the increase in the use of digital gadgets like iPads and laptops and tools like Excel and notepads, the use of other paper-based products, including notebooks and spiral pads, has decreased to a great extent.
To manage sales and customer relationships, vendors in this segment are leveraging on their scale of operations and focusing on specific sales channels that can garner highest sales volume. Given these prevailing trends, the segment is expected to grow at a moderate rate during the forecast period.
Office stationery market in Europe by filing and mailing supplies: second largest segment
The office stationery market in Europe by filing and mailing supplies was valued at around USD 7.74 billion in 2015. Since the past few years, owing to the growing economy of the CEE region, many companies have started establishing branch offices in the region. For instance, IBM opened branch offices in Krakow and Poznan in Poland to extend its presence in the country’s fast-growing regional cities. The new offices were established to increase support for the company's customers and partners in these two locations. These customers have played a key role in the growth of the Polish economy and are from the small- or medium-sized business sectors. With the increase in the number of branch offices in the region, specifically in CEE, the demand for filing products has increased to a great extent. Depending on the number of imports in the segment, the largest suppliers of filing and storage products in the region are Germany, the Czech Republic, Poland, France, and the UK.
Office stationery market in Europe by desk supplies
The office stationery market in Europe by desk supplies was valued at close to USD 5.46 billion in 2015. The desk supplies segment consists of writing instruments, such as pens, pencils, markers, and highlighters. With the presence of vendors in this particular category, there is a significant amount of effort by them to offer innovative and differentiated products. For instance, one of the key vendors, BIC, continuously innovates to provide state-of-the-art writing technology to its consumers and offers an average of 20 new products almost every year. The company's R&D department is organized around design that focuses on the mechanical properties of products and Ink systems that concentrate on inks improvement. Similar trends are being followed by other prominent vendors, which should induce the growth of the market segment during the forecast period.
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