BURLINGTON, Mass.--(BUSINESS WIRE)--Demandware®, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, announced enhancements to the Demandware Commerce Cloud today at its XChange client conference. These enhancements have advanced the company’s strategy to empower retailers to provide consumers with unified commerce experiences across physical and digital channels. During the past year, Demandware has continued to advance its unified commerce vision, launching distributed commerce capabilities and delivering platform enhancements that are crucial for enterprise retailers and brand owners. These enhancements are all seamlessly delivered to Demandware clients through the company’s highly secure and agile cloud platform.
“The expansion of commerce beyond traditional digital channels is creating a new frontier in retailing, forcing the industry to change and creating a more empowered consumer. We call this the Democratization of Retail.” said Jeffrey Barnett, chief operating officer at Demandware. “Today’s consumer has an expectation of what makes a great customer experience and, once they have had that experience, there is no going back. Demandware is empowering retailers with cross-channel capabilities that will allow retailers to keep up with, and even get ahead of, consumer expectations.”
The enhancements to the Demandware Commerce Cloud reinforce several of the company’s key strategy strategic product priorities:
Embedded Predictive Intelligence
Global Release of Predictive Recommendations and Predictive Email: Demandware has globally launched the company’s Predictive Recommendations and Predictive Email capabilities on the Demandware Commerce Cloud. Demandware Predictive Recommendations leverages cutting-edge data science to deliver product recommendations that create uniquely personalized site experiences, maximizing conversion rates and order value while strengthening the relationship between the customer and the brand.
Demandware Predictive Email works in concert with the retailers’ email solution of choice and utilizes the Demandware predictive intelligence engine to choose the optimal content for each email recipient at the moment of email open, maximizing repeat shopping visits and conversion.
Business User Empowerment
Visual merchandising: Newly introduced merchandising enhancements to the Demandware Commerce Cloud enable merchants to easily drag and drop products within category grids and provide advanced search and filter capabilities within products and categories, empowering merchants to create more compelling consumer experiences. Additionally, new capabilities to support attribute-based merchandising facilitate assortment planning and provide improved personalization avenues for the merchant.
Enhancements to Digital Store Solution: Enhancements delivered to the Demandware Digital Store Solution include predictive recommendations, better support for video, localized reference storefronts, the option for ordered products to be delivered to the store as an alternative to the consumer’s home and the ability for store associates to access consumers’ online wish lists. These enhancements improve the knowledge and efficiency of store associates, enabling them to better service shoppers in the store.
Distributed Commerce
Launch of Distributed Commerce: In 2015 Demandware launched its strategy to extend retailers’ ability to reach consumers and enable them to buy wherever, whenever and however they shop. Today, Demandware has global strategic partnerships with Pinterest and Salesforce.com to enable all Demandware clients to sell to consumers using “buy now” buttons in social and service channels. The integration enables a native, secure mobile checkout experience from the “buy now” application, and uses the underlying commerce functionality of the Demandware Commerce Cloud to capture and process orders. This initiative empowers Demandware clients to sell products on new digital channels without losing connection to a central commerce platform.
Platform Scalability, Reliability and Security
Embedded Content Delivery Network (CDN) Service: Demandware has launched an embedded CDN in the Demandware Commerce Cloud for content acceleration and delivery services. With an unprecedented level of speed and an additional level of DDoS protection, this new capability will provide Demandware clients with a new, full breadth CDN service.
Increased Platform Performance: Demandware has introduced new platform capabilities that further optimize the order processing time for flash sales or other high volume events. These enhancements have been part of an ongoing expansion of the overall transaction processing capacity of the Demandware Commerce Cloud as the company continues to invest in expanding its global capacity with delivery locations across North America, Europe and Asia-Pacific.
Open Architecture
Development Platform Enhancements: Demandware has recently delivered a standards-based development model and open development tools for added flexibility and better developer efficiency. Expanded options for the developer community include JavaScript controllers enabling greater collaboration within the developer community and giving clients a wider pool of developer resources. This enhancement supports the company’s mission to provide clients with improved business and operational agility.
About Demandware
Demandware, the category-defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. The Demandware open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email info@demandware.com.
Demandware is a registered trademark of Demandware, Inc.
