Ford Posts Best March U.S. Sales in 10 Years, Best First-Quarter Results since 2006

  • Ford Motor Company U.S. sales of 254,711 vehicles for March up 8 percent versus last year; first quarter sales total 645,626 vehicles – up 9 percent
  • Ford brand SUVs reach best first quarter sales start in company history, best March sales since 2001 – March Edge sales up 49 percent, Escape grows 8 percent and Explorer gains 4 percent
  • Ford F-Series sales up 9 percent, for best March and first quarter start in a decade; commercial vans produce best March sales in 38 years, led by record Transit sales
  • Lincoln sales grew 11 percent, thanks to the brand’s best March performance for sport utility vehicles since 2001; Lincoln brand SUVs up 27 percent in first quarter

DEARBORN, Mich.--()--Ford Motor Company sold 254,711 vehicles in the U.S. in March – an 8 percent gain versus a year ago – while first quarter sales of 645,626 vehicles were up 9 percent. This represents the company’s best sales performance for March and first quarter since 2006.

Total Ford brand SUVs are off to their best start in company history, with first quarter total sales of 188,100 – up 15 percent versus a year ago. March SUV sales also were up 13 percent with 72,872 SUVs sold, marking the best March performance in 15 years. For the month, Edge was up 49 percent, Escape was up 8 percent and Explorer was up 4 percent.

F-Series sales exceeded 70,000 in March, with 73,884 trucks sold. 2007 is the last time F-Series broke the 70,000 mark this early in the year. F-Series sales rose 9 percent versus last year, marking their best March performance since 2006. For the quarter, F-Series sales totaled 186,121 – up 5 percent.

“Customers continue buying high-end SUVs and trucks, helping the Ford brand increase its average transaction prices by more than $1,600 per vehicle in March – nearly double the industry average,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “We have been seeing solid sales momentum in the first quarter across our entire portfolio, with car, SUV and truck sales up across the board.”

Cars were up 1 percent, SUVs grew 16 percent and trucks rose 9 percent to start the year.

Commercial van sales also rose in the first quarter totaling 58,738 vehicles, representing a 22 percent increase versus a year ago.

Commercial van sales for the month tallied 24,330 vehicles for America’s top-selling commercial vehicle brand, fueled by Transit, up 53 percent, with 14,895 sales – Ford’s best commercial van month in 38 years. With 36,022 vans sold in first quarter, Transit van sales are up 57 percent to start the year.

Lincoln sales were up 11 percent in March, while average transaction prices for the brand were up more than $2,100 – almost four times the rate of growth of the overall luxury segment.

Much of the growth came from 6,428 Lincoln SUV sales – a 28 percent gain. First-quarter Lincoln SUV sales increased 27 percent, marking Lincoln SUVs best sales performance for March and the first quarter since 2001.

 

FORD MOTOR COMPANY MARCH 2016 U.S. SALES

               

March

%

Year-To-Date

%

2016

2015

Change

2016

2015

Change

SALES BY BRAND
Ford 245,022 227,234 7.8 620,721 573,185 8.3
Lincoln 9,689 8,695 11.4 24,905 21,478 16.0
Total Vehicles 254,711 235,929 8.0 645,626 594,663 8.6
 
SALES BY TYPE
Cars 75,550 76,765 -1.6 192,195 189,807 1.3
Utilities 79,300 69,494 14.1 204,533 176,647 15.8
Trucks 99,861 89,670 11.4 248,898 228,209 9.1
Total Vehicles 254,711 235,929 8.0 645,626 594,663 8.6
 
FORD BRAND
Fiesta 4,549 4,948 -8.1 10,863 12,110 -10.3
Focus 18,618 20,497 -9.2 50,215 52,994 -5.2
C-MAX 1,702 1,769 -3.8 4,059 4,305 -5.7
Fusion 29,675 29,044 2.2 74,994 71,470 4.9
Taurus 4,262 3,224 32.2 11,181 8,237 35.7
Police Interceptor Sedan 920 940 -2.1 2,275 2,332 -2.4
Mustang 12,563 12,663 -0.8 30,136 29,811 1.1
Ford Cars 72,289 73,085 -1.1 183,723 181,259 1.4
 
Escape 28,521 26,303 8.4 71,594 67,272 6.4
Edge 14,005 9,405 48.9 35,993 23,512 53.1
Flex 2,100 1,848 13.6 6,425 4,624 38.9
Explorer 21,605 20,765 4.0 55,885 52,787 5.9
Police Interceptor Utility 2,807 2,293 22.4 7,530 5,920 27.2
Expedition 3,834 3,865 -0.8 10,673 9,602 11.2
Ford Utilities 72,872 64,479 13.0 188,100 163,717 14.9
 
F-Series 73,884 67,706 9.1 186,121 177,312 5.0
E-Series 5,816 6,204 -6.3 12,648 13,908 -9.1
Transit 14,895 9,751 52.8 36,022 22,881 57.4
Transit Connect 3,619 4,866 -25.6 10,068 11,345 -11.3
Heavy Trucks 1,647 1,143 44.1 4,039 2,763 46.2
Ford Trucks 99,861 89,670 11.4 248,898 228,209 9.1
 
Ford Brand 245,022 227,234 7.8 620,721 573,185 8.3
 
 

March

%

Year-To-Date

%

2016

2015

Change

2016

2015

Change

LINCOLN BRAND
MKZ 2,480 2,842 -12.7 6,554 6,506 0.7
MKS 781 838 -6.8 1,918 2,042 -6.1
Lincoln Cars 3,261 3,680 -11.4 8,472 8,548 -0.9
 
MKC 1,956 2,070 -5.5 5,138 5,230 -1.8
MKX 2,771 1,475 87.9 7,198 3,968 81.4
MKT 390 373 4.6 1,129 857 31.7
Navigator 1,311 1,097 19.5 2,968 2,875 3.2
Lincoln Utilities 6,428 5,015 28.2 16,433 12,930 27.1
 
Lincoln Brand 9,689 8,695 11.4 24,905 21,478 16.0
 

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 199,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. For more information regarding Ford, its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

Contacts

Ford Motor Company
Erich Merkle
313.806.4562
emerkle2@ford.com

Contacts

Ford Motor Company
Erich Merkle
313.806.4562
emerkle2@ford.com