LOS ANGELES--(BUSINESS WIRE)--Pabst Brewing Company (“Pabst”), the world’s largest American owned brewer, today announced an expanded partnership with C&C Group plc (“C&C”) to promote Pabst brands in the UK and Ireland.
Under the terms of the agreement, C&C will become the exclusive distributor of several Pabst brands. In addition to Pabst Blue Ribbon, C&C’s exclusive distribution rights will include Lone Star, Schlitz, Old Milwaukee and Ballantine IPA. Pabst is the exclusive importer of C&C’s cider brands in the United States and markets and sells Woodchuck Hard Cider and other brands produced by Vermont Hard Cider Company, a C&C subsidiary.
“We pride ourselves on our ability to partner with other industry players - our partnerships with Small Town Brewery, Tsingtao Brewery, and Vermont Hard Cider Company are clear examples of how engrained these relationships are in our DNA,” said Eugene Kashper, Chairman and CEO of Pabst Brewing Company. “This agreement with C&C is yet another example of a mutually beneficial partnership between Pabst and a successful independent brewer and marks the start of a more concerted effort to promote Pabst’s brands in international markets. There is high demand for our iconic American brands throughout the world – we expect Pabst Blue Ribbon and our other brands to become more widely available to beer drinkers everywhere over the next several years.”
C&C is expected to start selling PBR in the UK and Ireland in June 2016. Pabst Blue Ribbon is currently sold in 20 countries including China and Sweden – where it has become one of the most popular international lagers on the market.
About Pabst Brewing Company
Since 1844, Pabst Brewing
Company has been American-owned and operated, and is North America’s
largest privately held brewing company. Pabst’s portfolio includes
iconic brands with deep ties to America’s heritage, including its
flagship Pabst Blue Ribbon and others such as Lone Star,
Rainier, Ballantine IPA, Schlitz, Old Style, National Bohemian, Stag,
Stroh’s, and Old Milwaukee . For more information about Pabst, please
visit www.pabstbrewingco.com.