SOMERVILLE, Mass.--(BUSINESS WIRE)--Gary DeAsi, Senior Manager, Digital Marketing & Brand at SmartBear Software, the leader in software quality tools for the connected world, and Ryan Pinkham, Content Marketing Manager at SmartBear, are presenting the session, “Mapping Content Strategy to the Modern Customer Journey,” at MassTLC’s Sales & Marketing Conference at Google headquarters in Cambridge, Massachusetts. The theme of the conference is the next generation customer journey: building team, leveraging technologies, driving success. Those looking to build out their marketing team and the processes and strategies to be successful should attend.
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WHAT: |
“Mapping Content Strategy to the Modern Customer Journey,” Presented by SmartBear’s Gary DeAsi and Ryan Pinkham at MassTLC’s Sales & Marketing Conference | ||||
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WHEN: |
Thursday, March 24, 2016, 1:00 p.m. – 7:00 p.m. EDT | ||||
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WHERE: |
Google, 355 Main Street, Cambridge, Massachusetts |
Content is the fuel to your digital marketing engine, but if the content you are producing is not aligned to address the specific needs, questions and barriers of buyers at different stages of the customer journey, you may be spinning your wheels and losing ROI. Too many companies create and distribute the content they think customers want to read without really investing the time to truly understand the varying needs of their audience or how those needs can change throughout their relationship with your business. Taking a customer journey-centric approach to content strategy means engaging the right buyers with the right content at the right time – adding more qualified leads to your funnel and ensuring that more loyal customer advocates come out the bottom. Gary DeAsi and Ryan Pinkham discuss understanding your customer journey, planning with the customer in mind and mapping content distribution to the customer journey.
Gary DeAsi is a global digital marketing and demand generation expert with a passion for technology and thinking both analytically and creatively to overcome business challenges at every stage of the customer journey. At SmartBear, he manages the company’s corporate brand and leads the inbound/digital marketing team to drive demand for more than 15 software quality tools used by more than four million software professionals and over 25,000 organizations worldwide. His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards in 2013 and 2014 for Most Dramatic Business Impact and Most Creative Integrated Marketing. Also an expert in lead nurturing and marketing automation, Gary has been honored as a three-time Marketo Champion, having presented at Marketo’s Marketing Nation Summit. Follow him on Twitter @gDAZ.
Ryan Pinkham leads SmartBear’s content marketing strategy and execution. Previously, he was Content Developer and then Content Manager at Constant Contact, which today helps more than 650,000 customers worldwide find marketing success through the only all-in-one online marketing platform for small organizations. Follow him on Twitter @RyanPinkham.
For more information on MassTLC’s Sales & Marketing Conference, visit: http://www.masstlc.org/events/EventDetails.aspx?id=764324&group.
About MassTLC
With more than 550 member companies, the Mass
Technology Leadership Council (MassTLC) is the region’s leading
technology association and the premier network for tech executives,
entrepreneurs, investors and policy leaders. MassTLC’s purpose is to
accelerate innovation by connecting people from across the technology
landscape, providing access to industry-leading content and ideas and
offering a platform for visibility for member companies and their
interests. More at www.masstlc.org.
About SmartBear Software
As the leader in software quality
tools for the connected world, SmartBear supports more than four million
software professionals and over 25,000 organizations in 194 countries
that use its products to build and deliver the world’s greatest
applications. With today’s applications deploying on mobile, Web,
desktop, Internet of Things (IoT) or even embedded computing platforms,
the connected nature of these applications through public and private
APIs presents a unique set of challenges for developers, testers and
operations teams. SmartBear's software quality tools assist with code
review, functional and load testing, API readiness as well as
performance monitoring of these modern applications. For more
information, visit: http://smartbear.com,
or for the SmartBear community, go to: Facebook,
Twitter,
LinkedIn
or Google+.
All trademarks recognized.
