INDIANAPOLIS--(BUSINESS WIRE)--DinnerCall, a mobile marketplace for family dinners, enables grocers to capture family dinner sales outside of the store, before families think of fast food, restaurants and other meal alternatives. Leveraging existing deli infrastructure and inventory, the DinnerCall platform aggregates future consumer demand for “dinners of the day,” allowing grocery employees to prepare and package a dinner within minutes of a customer's arrival for curbside pickup.
“In the last 12 years, I’ve seen firsthand the challenges and opportunities for innovation in the grocery prepared meal space. Grocery has the infrastructure to provide a delicious dinnertime solution to millions of households each day, they simply need the technology to profitably execute on this opportunity,” said Gerry Hays, co-founder and CEO of DinnerCall. “Engaging families outside the store when they are thinking about tonight’s dinner creates a new daily revenue stream with zero food waste.”
Using DinnerCall, grocers will offer daily ready-to-cook or ready-to-eat meals that family dinner decision makers can order in advance through the DinnerCall app. The deli employees then prepare the meals and deliver them curbside to waiting customers. The platform allows grocers to meet the growing demand for fresh and convenient food, while reducing food shrink in stores. For family dinner decision makers, this means that fresh and affordable meals become even easier to get, so they can spend time focused on having more family meals around the dinner table.
"With DinnerCall, we are able to close dinnertime sales before we even start cooking for the day,” said Judson Naifeh, CEO of Naifeh’s Food Store. “This technology allows us to better meet the dinnertime demand by offering our customers more family-style options we already know they love, in a convenient and affordable way."
By optimizing revenue and reducing shrinkage through DinnerCall, grocers can profitably offer customers the on-demand meals they want, and ultimately recapture billions in family dinner spend taken by fast food, restaurants and other meal alternatives.
DinnerCall’s mobile commerce platform is launching pilots in select grocery stores this month. To learn more about DinnerCall or become a pilot grocery retailer, visit DinnerCall.com.
About DinnerCall
Founded as a public benefit corporation, DinnerCall not only seeks to maximize profits for grocers, but also get families back to the dinner table. DinnerCall’s m-commerce platform is the second evolution of its app, which launched in 2015 as the hub for The Billion Family Dinners Challenge, a social movement to get families back to the dinner table. Currently the DinnerCall app allows participants to upload images from family dinners to instantly share on social media, track other family dinners in progress and enjoy conversation starters. The DinnerCall app is available through iTunes and Google Play.
