GLENDALE, Calif.--(BUSINESS WIRE)--Easter is just around the corner and families are springing to share the latest seasonal treats with their loved ones. With more than 75 percent of Americans1 planning to celebrate Easter this season, NESTLÉ BUTTERFINGER® announces two new seasonal offerings that are sure to delight every bunny around.
For the first time, families can celebrate spring with the all new Butterfinger Peanut Butter Cups Smooth & Crunchy Egg (Individual 1oz/MSRP $0.99 and Six-pack 6oz/MSRP $3.49) and Butterfinger Peanut Butter Cups Minis (10.5oz/MSRP $3.49).
A perfect combination of creamy milk chocolate, smooth peanut butter and crunchy Butterfinger bits, the Butterfinger Peanut Butter Cups Smooth & Crunchy Egg is molded into a festive egg shape that will add a bold surprise to any Easter basket.
For a deliciously poppable treat, Butterfinger Peanut Butter Cups Minis are dressed up for Easter in pastel blue and gold individually wrapped foil. Available in an easy to share bag, these treats fill candy dishes faster than the Easter Bunny can hop across the lawn.
With no artificial flavors or colors, and added colors from only natural sources, both new Butterfinger treats are an irresistible option that families can feel good about sharing this season.
Launched in 2014, Butterfinger Peanut Butter Cups debuted in a 30-second spot at the Big Game and continues to be a huge hit with consumers. Combining creamy milk chocolate, smooth peanut butter and the perfect amount of Butterfinger crispety crunchetyness, Butterfinger Peanut Butter Cups were recognized by Better Homes and Gardens as a best new product winner in 2015.
Ideal for Easter baskets, baking creations, decorating, snacking and more, these new seasonal chocolates from Butterfinger are available now at retailers nationwide. For Butterfinger inspired recipes and décor ideas, visit www.Pinterest.com/Butterfinger
About BUTTERFINGER
Butterfinger is a one-of-a-kind candy bar
with the crispety, crunchety, peanut-buttery taste people love. No other
candy bar comes close to the intense flavor and texture of a
Butterfinger. Keep up with the latest news about Butterfinger at Facebook.com/Butterfinger or
follow its sweet tweets at Twitter.com/Butterfinger.
In 2013, Butterfinger marked its “90ish” anniversary, as the candy bar
originally invented by Chicago’s Curtiss Candy Company was believed to
have been promoted as early as 1923 (before it ultimately was sold to
Nestlé in 1990).
About Nestlé USA
Named one of “The World’s Most Admired Food
Companies” in Fortune magazine for nineteen consecutive years,
Nestlé provides quality brands that bring flavor to life every day. From
nutritious meals with LEAN CUISINE® to baking traditions with
NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious,
convenient, and nutritious food and beverages that make good living
possible. That’s what “Nestlé. Good Food, Good Life” is all about.
Nestlé USA, with 2015 sales of $9.7 billion, is part of Nestlé
S.A. in Vevey, Switzerland — the world’s largest food company with a
commitment to Nutrition, Health & Wellness — with 2015 sales of $92
billion. For product news and information, visit Nestleusa.com
or Facebook.com/NestleUSA.
1 Source: NCA Seasonal Shopper Survey among 1630 shoppers.
