LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent global complementary metal-oxide semiconductor (CMOS) image sensor market report. This research report also lists six other prominent vendors that are expected to impact the market during the forecast period.
Competitive vendor landscape
According to the latest report by Technavio, the CMOS image sensors market is highly fragmented due to the presence of a large number of vendors. Sony is the market leader here followed by Samsung Electronics, OmniVision, Canon, and ON Semiconductor.
“The reason behind Sony's success is its strategy of purchasing many factories in order to boost CMOS sensor production to meet the demand for sensors incorporated in the global smartphone market. Their plan was to welcome any smartphone manufacturer to use its CMOS image sensor,” says Sunil Singh, a lead analyst at Technavio for computing devices.
Rival Samsung Electronics used Sony's CMOS image sensors for its Galaxy S4 smartphones. Even Apple's iPhone 5S had Sony's image sensors. Samsung Electronics worked with Sony for Galaxy S4 but for S5 it started manufacturing its own image sensors and due to its high popularity in smartphones globally Samsung Electronics gained second position in the global CMOS image sensors market. However, Sony's mobile business with Apple is prospering as Apple is still using CMOS image sensors manufactured by Sony. Even new Chinese smartphone manufacturers have turned toward Sony for high-quality sensors.
Top five CMOS image sensor market vendors
Sony
Sony is the market leader with a 27% market share. The company focuses on consumer electronics and professional electronics with divisions like gaming, entertainment, and financial service sectors. It is among the top 20 worldwide semiconductor sales leaders. The company has recently declared a target to achieve profit of USD 4.3 billion in 2017 fiscal year (ending March 2018). In order to achieve that it is narrowing down its band of products and has also declared that it will no longer function in the areas where there is intense competition. For instance, in the smartphones business segment where there is heavy competition from Samsung Electronics and Apple, Sony might come out of this business.
Samsung Electronics
Samsung Electronics is the second major vendor in this market with a market share of 19%. Samsung's customized and region specific marketing strategy has facilitated the company to enhance its product portfolio and introduce premium products in the market. This has resulted in an increase in sales and eventually an increase in higher profits for the company. Furthermore, the company also focuses on increasing its profitability by maintaining a stable growth rate, which can be achieved through further diversification of its businesses. The company has also adopted the strategy of maintaining a reliable credit rating to avoid major fluctuations in its operating profits.
OmniVision
Omnivision is the third major vendor in this market with 17% market share. OmniVision is an American company headquartered in California. The company provides high-quality semiconductor image sensors. Its OmniPixel and CameraChip products are integrated into single-chip CMOS image sensors for mass-market consumer and commercial applications such as mobile phones, webcams, digital still and video cameras, entertainment devices, notebooks, medical imaging devices, and surveillance systems. OmniVision is mostly driving benefit from the increasing adoption of smartphones in China and India.
Canon
Canon is the fourth major vendor in the CMOS image sensors market with a 7% market share. Canon is a Japanese multinational corporation that is known for imaging and optical products, which include computer printers, camcorders, cameras, photocopiers, steppers, and medical equipment. Almost 60% of its digital cameras are manufactured in Japan only. Its strengths are that it always looks for innovation and invests a lot in production to cut costs. Its only weakness is the major competition from its rivals like Nikon, which forces it to invest more in advertisements, and which again indirectly leads to increasing the price of its products.
ON Semiconductor (Aptina)
ON Semiconductor is the fifth major vendor in this market with a market share of 6%. ON Semiconductor is a Fortune 1000 semiconductor supplier. Its products include power and signal management, logic, discrete and custom devices for applications like communications, automotive, consumer electronics, computing devices, LED lighting devices, medical equipment, military/aerospace applications, and power applications. In August 2014, ON Semiconductor acquired Aptina Imaging. In 2012, Aptina had almost an 8% market share in CMOS image sensors, which now belongs to ON Semiconductors.
Browse Related Reports:
- Global Image Sensor Market 2015-2019
- Global Sensor Module for Mobile Devices 2016-2020
- Global Occupancy Sensor Market 2016-2020
Purchase these three reports for the price of one by becoming a Technavio subscriber. Subscribing to Technavio’s reports allows you to download any three reports per month for the price of one. Contact enquiry@technavio.com with your requirements and a link to our subscription platform.
About Technavio
Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
If you are interested in more information, please contact our media team at media@technavio.com.
