LONDON--(BUSINESS WIRE)--SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company has been named Brand of the Year for the second year in a row at the 2016 Footwear Industry Awards. SKECHERS was also awarded Ladies Brand of the Year; a commendation for Fashion Brand of the Year following the Company’s 2015 win in the category; and multiple honors for its sales team, including the Platinum Shoe Award and Personality of the Year Award.
“We are incredibly honored to have the Footwear Industry Awards recognize SKECHERS as a continuing leader in lifestyle, fashion and women’s product,” commented Peter Youell, Managing Director of SKECHERS U.K. and Ireland. “These awards are a testament to the growing appeal of SKECHERS and its product to millions of consumers in the U.K. and Ireland, and the ongoing support from our retail partners to reaffirm and elevate our brand as an in-demand lifestyle and fashion footwear company. This recognition further propels us to deliver innovative footwear and to continue to build SKECHERS throughout the region.”
“Skechers has never looked better – from a product and marketing perspective – and our strong sales growth in the U.K., Ireland and around the world allowed us to reach a new annual sales record in 2015 of $3.15 billion,” added SKECHERS S.à.r.l. managing partner Marvin Bernstein. “This prestigious Footwear Brand of the Year award and our recent Company of the Year award from Footwear Plus in the U.S. are key indicators of our strength in Europe and abroad. To continue on our positive momentum in 2016, we look forward to delivering more fresh product to the marketplace and supporting it with incredible campaigns that include celebrated brand ambassadors and influencers Demi Lovato, Meghan Trainor, Kelly Brook and Ringo Starr.”
The prestigious annual awards event was held on Sunday, February 21st during the Moda Footwear Show and was organized by Datateam Business Media with the support of the British Footwear Association (BFA), Independent Footwear Retailers Association (IFRA), The Society of Shoe Fitters and Footwear Today.
SKECHERS offers two distinct footwear categories: a lifestyle division which offers comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division.
Celebrity product endorsees for Skechers' collections include multi-platinum recording artists Demi Lovato and Meghan Trainor, the world famous drummer Ringo Starr, model and actress Kelly Brook, and boxing great Sugar Ray Leonard. The Company’s Skechers Performance Division ambassadors include elite marathon champion and Boston Marathon winner Meb and English television presenter Charlie Webster, who ran at the Skechers Performance Los Angeles Marathon; as well as a team of pro golfers that include Scotland’s Colin Montgomerie.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2014 and its quarterly report on Form 10-Q for the quarter ended September 30, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
