SAN DIEGO--(BUSINESS WIRE)--With a great deal of Americans living paycheck-to-paycheck, it’s no wonder that so many consumers are eager to find savings wherever they can. Everyday expenses add up to large monthly bills, so reducing costs with discounted and free products can ease financial strain. Samples.com helps consumers discover that perfect deal while taking the burden off their checkbooks.
Over 20 million Americans have redeemed free samples through the web property Get It Free (a subsidiary of Zeeto), while simultaneously discovering links to helpful discounts and other curated deals. In 2015, Get it Free’s revenues surpassed $40 million, paving the way for its next growth stage.
Under CEO Stephan Goss’s leadership, Zeeto is partnering in a joint venture with Josh Ogle and Benjamin Stein—two advertising veterans with extensive experience building lifetime customer value—to expand Get It Free alongside its sister site, Samples.com.
These two properties will form the standalone company, Samples.com, with Zeeto contributing the existing, valuable property and Josh and Ben contributing significant capital. Josh will lead the team as Chief Executive Officer, while Ben will execute long-term vision as Chief Product Officer. Together with Stephan as company Founder, Josh and Ben will develop a comprehensive set of tools and services to help Americans effectively save.
Get it Free regularly sees over 60,000 daily registrations. This renewed focus will boost revenue per user over 20x by deploying Zeeto’s SaaS technology and developing increased long-term user engagement. Eighteen-month company value is expected to surge to 10x its current rate.
“Bringing in Josh and Ben to run this newly independent company changes the game for Samples.com,” said Zeeto CEO Stephan Goss.
“We’re excited to turn Samples.com into a brand recognized by folks across the country as a place where they can always expect to find new ways to save,” said Samples CEO Josh Ogle.
While Samples.com and Get It Free will remain great places to find free and discounted products, 2016 will see Samples.com grow into a destination where anyone can develop the mentality it takes to save.
About Samples.com:
Samples.com is the source for consumers to save big by claiming free product samples, discovering amazing deals, and learning how to apply money-saving techniques to their everyday lives. Users are delighted by the free products Samples.com can provide through its partner relationships, and Samples.com’s partners are similarly delighted by the insights they receive about the individuals who enjoy their products.
About Zeeto:
Zeeto is a SaaS company that offers clients a specialized, proprietary ad platform to power their visitor sign-up process and monetize the registration flow. Using cutting-edge technology, custom in-house analytics and optimization algorithms, the product delivers a dynamic user experience, giving clients the highest quality inventory. These algorithms determine the right questions to ask, at the right time, and analyze responses in order to show the most relevant advertisements possible, while improving the user experience. Participating clients also have access to the Zeeto Ad Exchange, giving them extensive inventory to choose from at their discretion.
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