The GEMA International AG (GEMA) Announces Collaboration with Brightstar Corp. to Provide Global Fortune 500 Customers with Enhanced Managed Mobility Solutions

BARCELONA, Spain--()--GEMA International AG, the world’s leading independent joint venture providing enterprise managed mobility services to multinational organizations, and Brightstar Corp., the world’s largest specialized wireless distributor and a leader in innovation and diversified services for the wireless industry, today announced a collaboration to serve a variety of Global Fortune 500 multinational companies.

Enterprises looking to implement or streamline multinational employee mobility programs, business enablement initiatives, managed applications, and simplified global device and accessory portfolios now have access to the combined value propositions from GEMA and Brightstar, which will provide GEMA members with global procurement capability and more services designed for the enterprise market across the entire device lifecycle.

“From automakers deploying tablets to showrooms, or the multinational bank looking to standardize devices and apps for secure employee devices, GEMA is a global leader for mobility managed services,” said Michael Twedell, Brightstar’s Global Vice President of Enterprise Channels. “Our global footprint matches-up with GEMA members around the world, and we’re proud to provide devices and financial services anywhere they’re needed.”

GEMA comprises of 15 regional service providers, all experts in their own markets, with local knowledge, language and in-country resource to provide global localized solutions to meet enterprise needs throughout the world. And Brightstar has a local presence in nearly 50 countries and distributes devices and provides services across 100 countries in six continents.

“If you need to equip employees with mobile devices in any given country around the world, there’s a good chance that Brightstar already has a presence there,” said Heiko Friedrich, GEMA International’s CEO. “Partnering with the largest specialized wireless distributor in the world in combination with GEMA’s unique global-local approach to managed mobility services creates even more scale, value and flexibility for GEMA’s enterprise customers.”

The GEMA and Brightstar combined value propositions include:

  • Consulting and professional services
  • Mobility program management and implementation
  • Enhanced device and application management solutions
  • Localized mobile device deployments
  • 24/7 end-user helpdesk and multi-language support
  • Procurement and activation platform for devices across more than 100 countries
  • Device financing and leasing programs
  • Purpose-built device manufacturing
  • Advanced device replacement and insurance programs
  • Reverse logistics and end-of-life asset recovery services

For more information contact Michael.twedell@brightstar.com. If attending Mobile World Congress, visit the Brightstar pavilion in Hall 2, stand 2120, to learn more.

About Brightstar

Brightstar, a subsidiary of SoftBank Group Corp., is a leading provider of B2B services to manufacturers, operators, retailers, and enterprises in the wireless industry. With more than 50,000 customers in about 100 countries across six continents Brightstar is firmly positioned at the center of the wireless ecosystem™ enabling it to provide a comprehensive range of innovative services that can be seamlessly integrated across its customers’ end-to-end value chains. As the largest specialized distributor and leading buyback and trade-in provider in the industry, Brightstar extends the reach of wireless while also delivering financial solutions that drive affordability and solutions to protect mobile devices. Brightstar reported global net revenues of approximately $12.1 billion in 2015. For more information, please visit www.Brightstar.com.

About GEMA

The GEMA International AG (GEMA) is world’s leading independent joint-venture providing global managed mobility services to multi-national organizations. Global firms today are looking for transparent and seamless services for the deployment, support, and management of their mobile workforce. GEMA’s core offerings of Consult, Procure, Deploy, Control, Manage and Assist enable organizations to scale their mobility deployments globally while receiving local in-country support where they operate around the world.

GEMA currently serves enterprise customers across North and South America, Europe, Middle East, Africa, Asia, and Australia. To find out more about GEMA and our local organizations please visit www.thegema.com.

GEMA is operated by GEMA International AG, a joint venture.

Contacts

Brightstar
Erik Hofmeyer, 305-921-1258
Erik.Hofmeyer@Brightstar.com
or
GEMA
Nadia Bravo, 521-5533-0466-73
Marketing
nadia.bravo@thegema.com

Release Summary

GEMA, the world’s leading independent joint venture providing enterprise managed mobility services to multinational organizations, and Brightstar collaborate to serve enterprises around the world.

Contacts

Brightstar
Erik Hofmeyer, 305-921-1258
Erik.Hofmeyer@Brightstar.com
or
GEMA
Nadia Bravo, 521-5533-0466-73
Marketing
nadia.bravo@thegema.com