SAN FRANCISCO--(BUSINESS WIRE)--Delivery Agent, Inc. (www.deliveryagent.com), the market leader in turning audiences into customers for leading global brands, today announced prior to the upcoming All-Star game a partnership with ANTA Sports (2020:HK), a leading branded sportswear enterprise in China and the fourth-largest sportswear brand in the world, to manage U.S. digital commerce for the Golden State Warriors shooting guard Klay Thompson’s ANTA product line.
“I feel very fortunate to be working with Delivery Agent, surrounded by their strong business team of technologists and marketers,” said Klay Thompson. “It’s great that together we’ve created a commerce channel I can use to connect with my fans.”
ANTA, the official marketing partner of NBA China and licensee of the
NBA, struck a deal with Klay Thompson to design and manufacture a
signature sneaker and sportswear line and a deal with Delivery Agent to
power digital commerce. The collection is available through digital
commerce channels powered by Delivery Agent from a dedicated web and
mobile site (www.shopKT1.com)
to commerce via social media platforms including Twitter as well as
directly through the television via Delivery Agent’s ShopTV® television
commerce
(t-commerce) application.
Klay Thompson stated, “Fans have been asking me for a few years about having my own shoe and now it’s finally here with ANTA. It’s always been a dream of mine to be able to have my own signature shoe.”
“With an avid fan base that’s connected via live games, television, Twitter, Instagram and other social media platforms there’s a tremendous opportunity to further monetize the Klay Thompson brand through omni-screen commerce,” said Mike Fitzsimmons, Delivery Agent CEO. “This type of direct-to-consumer commerce strategy allows athletes and celebrities to secure a piece of every retail transaction. This is a meaningful revenue stream that’s complementary to their sponsorship and licensing deals.”
In addition to powering digital commerce for celebrity and sports influencers, Delivery Agent’s platform is used by 50 TV networks, 600 shows and 500 artists to connect consumers with products seen in media, and power commerce across web, mobile, social platforms and the TV.
About Delivery Agent, Inc.
Delivery Agent is the market leader in turning audiences into revenue-generating customers for the world’s largest brands and media companies. Delivery Agent’s proprietary technology allows audiences to engage with and transact directly from advertisements and television shows through web, mobile and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPDs and smart TV manufacturers, Delivery Agent brings scalability, organization and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue-sharing issues. The company is deployed and maintains long-term partnerships with NBC, FOX, CBS, HBO, Live Nation, Bravado, Tiger Woods, Pepsi, Visa, Comcast, AT&T, Verizon and Samsung, among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.
