DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/qw3gmt/ensuring) has announced the addition of the "Ensuring Profitable Customer Web Experiences" report to their offering.
Most customer relationships now begin on the web. Many of these engagements are for increasingly complex sales, service, and support opportunities and issues. Many of these interactions occur over customers' mobile devices.
Web experience personalization, bolstered by web site testing, can:
- Increase sales
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Raise Order Values
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Generate greater customer satisfaction and loyalty
But web personalization is not a simple or inexpensive strategy to execute. In order to be successful, there are institutional as well as technology hurdles to overcome.
Key Topics Covered:
1. Introduction
2. Summary and Recommendations
3. Legal Disclaimer
For more information visit http://www.researchandmarkets.com/research/qw3gmt/ensuring
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