Location-enabled Platform Market in South East Asia 2016-2020 - Market to Grow at a CAGR of 37.63% - Research and Markets

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/74j36x/locationenabled) has announced the addition of the "Location-enabled Platform Market in SEA 2016-2020" report to their offering.

The location-enabled platform market in Southeast Asia to grow at a CAGR of 37.63% during the period 2016-2020.

Location-enabled Platform Market in SEA 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. To calculate the market size, the report considers the revenue generated from the sales.

Proximity-based mobile marketing and advertising provides numerous opportunities for businesses, and assists customers achieve rich customer experience and engagement from shopping activities. Depending on a user's location, required information about nearest restaurants, services, shopping malls, bars, and lounges can be delivered to customers through proximity marketing service.

According to the report, the demand for LBS by individual consumers and enterprises favors the growth of the market. The providers require innovative platforms to offer tailored LBS to consumers. Applications such as location-based advertising, location-based analytics, location-based gaming, and location-based navigation and tracking are popular among enterprises as well as consumers.

Further, the report states that a lack of reliable and accurate data and information provided by LBS is the key concern that restricts market growth.

The market is divided into the following segments based on geography:

- Indonesia

- Malaysia

- Singapore

- Thailand

- Philippines

Key vendors

- Foursquare

- Google

- HERE

- Near

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Geographical segmentation

Part 07: Market drivers

Part 08: Impact of drivers

Part 09: Market challenges

Part 10: Impact of drivers and challenges

Part 11: Market trends

Part 12: Vendor landscape

Part 13: Appendix

For more information visit http://www.researchandmarkets.com/research/74j36x/locationenabled