LONDON--(BUSINESS WIRE)--Technavio has announced the top seven leading vendors for the global mobile augmented reality market in their latest research report. This report also lists nine other prominent vendors who are expected to contribute to this market’s growth over the forecast period.
To identify the top vendors, Technavio’s market research analysts have considered the top contributors to the overall revenue of this market. To calculate the market size, our researchers have considered revenues generated from the development of AR engines and software.
“The overall advertising market in the US accounted for close to USD 185 billion in 2015, comprising TV, digital, print (newspapers, magazines, directories), radio, and outdoor advertising mediums. However augmented reality (AR) advertisements are emerging as a preferred option for advertisers. AR has proven immensely beneficial in providing all information about a product or service when pin-pointed with a smart phone within a retail environment,” said Sunil Kumar Singh, one of Technavio’s lead analysts for human-machine-interface research.
“The global rise in mobile ad spending is another key factor driving the mobile AR advertising market, with over USD 8 billion worth in revenue in 2015. As mobile users in the US are spending more time on their devices, advertisers are making concentrated efforts for reaching out to them through these advertisements,” added Sunil.
Seven leading vendors in the mobile augmented reality market:
Augmented Pixels
Augmented Pixels, formerly known as AR23D Studio, was founded in 2010 and is headquartered in California, US. Augmented Pixels develops AR technologies and provides mobile technologies and applications.
The company provides mobile AR solutions for the real estate and retail sectors. Its AR solutions help strengthen brand recognition. To increase their customer base in the global mobile AR market, Augmented Pixels are investing close to USD 1.5 million in seed funding through four investors. In March 2015, they received around USD 1 million worth of funding from Hive and Steltec Capital. Some of their customers include National Geographic, Jayman, Kohls, Paladone, and Harkus. The company is emphasizing customer communications to drive its retail e-commerce sales.
Aurasma
Aurasma operates as a subsidiary of HP and provides an AR platform that is available as a free app or SDK for Android and iOS mobile devices. The platform includes a drag-and-drop web studio that enables people to create, manage, and track their AR experiences. The company helps leading brands use AR in mobile campaigns. It delivers goals and key performance indicators that include landing-page visits, social engagement, and merchandise sales.
Aurasma is focusing on increasing its customer base as the AR market continues to experience explosive growth. They have more than 100,000 customers that use the AR platform. Aurasma continues to drive torrid growth on its own, and has added more than 60,000 new customers in 2015.
Blippar
Blippar was founded in 2011 and is headquartered in London, UK. The company provides image-recognition phone applications for smart devices. In June 2014, Blippar acquired Layar, a pioneer in the global mobile AR market. This has made Blippar a powerful player in the AR and visual browsing space.
Blippbuilder, their web-based SaaS creative tool, assists agencies, publishers, and other companies in creating their own AR content. It is a visual browsing application that uses image-recognition and AR technologies to portray images through camera devices such as smartphones, tablets, and wearables. Blipps (which, when downloaded on a mobile device, allows users to scan content physically) is used to launch videos, audio clips, mobile games, photo galleries, web links, PDFs, opinion polls, and image galleries.
Blippar applications also connect directly to social media platforms like Facebook, Twitter, and Instagram. Some of their partners include Anheuser Busch, Coca-Cola, Condé Nast, Heinz, Jaguar, Kraft, L'Oréal, Nestlé, Procter & Gamble, and Universal Pictures.
Catchoom
Catchoom, a division of Telefonica Digital, was established in 2011. Headquartered in Barcelona, Spain, they are involved in designing and developing tools for AR content creation and image recognition technology. They also provide high-performance, cloud-based visual recognition technology for clients in the e-commerce, gaming, media and entertainment, and publishing industries.
Their product CraftAR is a combination of AR and image recognition services and enterprise image recognition software. It has multiple features like cloud image recognition and a mobile SDK. This product is used for developing branded apps for AR, content creation, and image recognition. It creates multiple high-performance platforms and apps with visual recognition capabilities that connect physical objects with the digital world. This solution reaches over three million active users every month.
Catchroom’s customers include Adstuck, Almirall, Condé Nast, Daily Tribune, EyeLevel, EVRYTHNG, En-Vision, Gelbe Seiten, Grupo Planeta, Smartsy, and Seac02.
DAQRI
DAQRI was founded in 2007 and is headquartered in Los Angeles, US. They are a leading enterprise AR company who develop cloud-based AR solutions.
Their key offerings include: 4D Studio, a web-based AR tool designed for storytellers, marketers, brands, and educators; popular industrial 4D products and services, including mobile hardware, AR-based instruction software, wearable applications, maintenance and repair applications, hands-free training applications, and inventory recognition systems. They offer enterprise-wide 4D software and hardware integration and professional services. DAQRI is planning the launch of Smart Helmet, the first wearable human-machine interface to be used in industrial applications.
Metaio
Metaio was founded in 2003 and is headquartered in Munich, Germany. The company designs, develops, and markets AR software and technologies for many applications such as the Internet, mobile devices, trade fairs, and POS campaigns.
In May 2015, Apple acquired Metaio, a leading provider of software development kit (SDKs), to enable companies to build augmented reality apps.
Wikitude
Wikitude, formerly known as Mobilizy, was established in 2009 and is headquartered in Salzburg, Austria. They are one of the leading providers of AR technology and solutions for smartphones, tablets, and wearable display technologies. Their AR solutions enable thousands of agencies, brands, and developers to achieve project goals.
The key offerings of the company include, AR SDK, which offers AR solutions for image recognition and tracking. It also offers apps for smartphones, tablets, smart glasses, PhoneGap software, Titanium platforms, and Xamarin. SDK Extensions offer SDKs for PhoneGap software, Titanium platforms, and Xamarin components.
Some of the company’s key partners are Adobe, Epson, Google, Huawei, Imagination Technologies, LG Electronics, Mixpanel, Optinvent, Porsche, Qualcomm, Red Bull, Samsung, Sony, Team Vienna Games, Verious, Vuzix, and Xamarin.
Browse related reports:
- Mobile Augmented Reality Market in the US 2015-2019
- Mobile Augmented Reality Market in China 2015-2019
- Global Augmented Reality Market 2015-2019
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