AUSTIN, Texas--(BUSINESS WIRE)--Kasasa®, formerly BancVue®, an award-winning financial technology and marketing services provider, announced availability of its intuitive, in-branch selling technology, BuilderTM, which maximizes the account opening experience and drives consumer-friendly noninterest income for community financial institutions (CFIs). An add-on to Builder, Kasasa also launched a premium identity fraud protection and restoration service, Kasasa ProtectTM, to help CFIs provide consumers with the tools to safeguard their information.
Builder removes the burden of cross-sell from front-line staff and enables CFIs to offer an interactive experience primarily driven by the customer. By featuring premium add-ons such as Kasasa Protect, Builder drives significant noninterest income. It can be used for new Kasasa and non-Kasasa checking accounts that are opened in a branch, which ensures CFIs maximize the value of every new customer. The platform also supports third party products and services as well as products custom-designed by the institution.
“A common problem institutions face when it comes to generating additional income is that its employees are either not comfortable selling or simply lack the training and resources to do so successfully,” said Gabe Krajicek, CEO of Kasasa. “With Builder, CFIs’ staff can provide new accountholders with an interactive experience that lets them choose the additional services they want. As a result, institutions continue providing competitive services that meet the needs of consumers and increase overall satisfaction.”
On average, 20 percent of consumers leveraging Builder will choose to attach a noninterest income product or service to their accounts, according to results through beta testing. This enables institutions to recognize additional revenue, cross-sell secondary products and increase wallet share with each new account opened.
One of these potential additional services is Kasasa’s new premium identity fraud protection and restoration service, Kasasa Protect. While no one can completely prevent identity theft, Kasasa Protect enables CFIs to offer fraud services provided by CSID®, a leading provider of global fraud detection technologies and identity protection. Kasasa Protect covers accountholder’s credit and non-credit identity in one place. Each CFI can offer the service to any demand deposit accountholder through Kasasa’s billing engine. Kasasa Protect also enables institutions to earn revenue on each enrollee, which drives monthly noninterest income. Consumers receive benefits from a service that has the same features of the industry’s most reputable identity theft protection products, making it highly competitive among major providers in the market.
“With millions of Americans affected by identity theft each year, consumers continue to worry about whether their personal and financial information is safe,” said Krajicek. “Kasasa Protect provides the same quality fraud protection service that megabanks provide, but at a more affordable price point. This enables consumers to have a peace of mind that their community institution is working hard to protect their information.”
Kasasa is a nationally recognized brand and distribution platform that provides free, rewards-based checking and savings accounts to consumers. These accounts enable community banks and credit unions to provide products that deliver a superior value while also leveraging their historical strength in customer service. More than 340 community banks and credit unions across 47 states offer Kasasa checking and savings accounts. The company was also named to the 2015 FinTech Forward 100 list of leading financial technology providers in the world.
About Kasasa
Kasasa® is the innovative leader in branded, community-powered banking products proven to drive profit and growth for community financial institutions. With unprecedented access to training, compliance, research, support resources and customized consulting, Kasasa’s flagship suite provides a research-based strategy leveraging the power of a branded relationship platform. Kasasa is making community financial institutions the topic of conversation for happy consumers nationwide. For more information, please visit www.kasasa.com, or visit them on Twitter @Kasasa, Facebook, or LinkedIn.
