DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/x8v8lq/iptv_market_in) has announced the addition of the "IPTV Market in South Korea 2016-2020" report to their offering.
The IPTV market in South Korea to grow steadily at a CAGR of around 5% during the forecast period. The rising fiber internet subscriptions and the increased demand for video-on-demand (VoD) are expected to drive the market growth over the next four years. The popularity of on-demand content, especially for TV genres such as live sports, reality shows, sitcoms, drama, and programs for children, has been on the rise. This has led to vendors shifting from linear broadcast to on-demand services.
The growth of interactive services is expected to aid the market growth during the forecast period. An IP-based platform provides interactive, personalized TV viewing experience. It offers an interactive program guide that enables subscribers to search for content and allows viewers to surf for content without closing the program that is currently being viewed. This platform also enables viewers to search a players statistics while watching a game and even see the content through a different perspective by controlling the camera angle.
The IPTV market in South Korea is dominated by the VoD segment, which commands a significant market share. The audience prefers different genres of content and catering to their needs has intensified competition among vendors. Vendors tend to offer popular on-demand content for free. Broadcasters can benefit by offering relevant ads to the audience based on their preferences, which is expected to result in higher conversion rates as compared to regular ads.
Product segmentation and analysis of IPTV market in South Korea
- VoD
- Time shifted IPTV
- Live IPTV
Segmentation by end-user and analysis of the IPTV market in South Korea
- Enterprise customers
- Residential customers
Competitive landscape and key vendors
The growing demand for VoD and OTT contents is driving the market growth. Vendors are investing in developing new technologies to expand their market share. Technological innovations and creativity are expected to play a significant role in driving the market growth during the forecast period.
The leading vendors in the market are:
- SK Broadband
- LG UPlus
- KT
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Market segmentation by product type
Time-shifted IPTV market in South Korea
Part 07: Market segmentation by end-users
Part 08: Market drivers
Part 09: Impact of drivers
Part 10: Market challenges
Part 11: Impact of drivers and challenges
Part 12: Market trends
Part 13: Vendor landscape
For more information visit http://www.researchandmarkets.com/research/x8v8lq/iptv_market_in
