LAS VEGAS--(BUSINESS WIRE)--Giraffic, the leader in device client-side adaptive video acceleration (AVA™) technologies for connected TV devices, tablets and smartphones, announced AVA Live™, the first client-side live streaming acceleration technology for Over-the-Top (OTT) applications and services. AVA Live delivers true full HD and 4K streaming performance while reducing the buffering and video delays experienced in most HTTP Live Streaming (HLS) broadcasts.
“Live events and linear TV OTT applications, including the NFL, CNBC, Sling TV and many others, are constantly providing more programming over the Internet, but they face challenges in delivering a true HD experience without degrading the video quality to match the constrained Internet lines," said Yoel Zanger, CEO and founder of Giraffic. “AVA Live is a major leap in delivering broadcast quality TV in true HD and 4K across the Internet, mitigating bandwidth limitations by enabling the devices to improve the Internet’s throughput.”
Most OTT applications and streaming services are still viewed in standard definition (SD) quality, especially during prime-time viewing when networks are congested and quality is compromised for speed. The challenge is to enable truly stable HD and UHD 4K quality streaming despite ever-increasing network congestion and limited bandwidth.
AVA Live presents the missing link for true HD and UHD 4K for streaming live events and linear programming. Providing sustained Quality-of-Service (higher and consistent resolution) over existing Internet conditions, AVA Live is built on Giraffic's Adaptive Video Acceleration technology, which boosts streaming media performance 300% for the largest TV manufacturers, including Samsung and LG. While many companies attempt to tackle these issues from the server or network side, AVA Live is integrated into consumer electronic devices, shaping the network conditions and video acceleration from the device client side, in a completely complementary way to server and network based technologies (e.g. compression and CDNs).
In addition to AVA Live, Giraffic will also be demonstrating at CES the company's existing and new suite of products, including:
- TV AVA™ − Already implemented on LG and Samsung 2015 Smart TVs, with over 70 million AVA-enabled devices already shipped, TV AVA accelerates UHD and 4K HTTP Progressive download, as well as accelerates and shapes VOD adaptive applications such as HLS, Smooth Streaming and MPEG-Dash video streaming.
- Mobile AVA™ − Demonstrated on Google Nexus smartphones, and Samsung Galaxy Tabs, showcasing acceleration of leading VOD and Live apps such as YouTube HD and Vevo, Mobile AVA provides power-aware streaming acceleration for HD progressive and adaptive streaming, eliminating buffering events and increasing playback resolution across 3G, 4G, and WiFi networks.
- Giraffic Insights™ (GI) Dashboard − Through real-time performance analytics, GI is the first platform to give device OEMs real time insights on their consumer base and the power to ensure the highest sustained viewing experience.
- Virtual RAM on Flash − Streaming two UHD 4K AVA accelerated videos side-by-side, this demonstrates how devices could provide full UHD 4K experience with limited RAM constrains by using a combination of the Giraffic AVA technology and virtual RAM on Sandisk's iNAND embedded storage.
Demos during CES will be held at the Westgate Hotel. To schedule a demo of AVA Live, AVA Mobile or the Giraffic Insights dashboard, contact Ravid Hadar at Ravid@Giraffic.com. For more information on AVA visit www.giraffic.com.
About Giraffic
Giraffic is the inventor of Adaptive Video Acceleration™ (AVA) – a new client-side network throughput optimization technology that enables consumer electronic (CE) devices to deliver High Definition video, without re-buffering pauses or streaming resolution reduction. With 10’s of millions of activated devices in over 120 countries, Giraffic’s ground breaking technology has been validated and benchmarked by the world’s leading manufacturers, including LG, Samsung and others. Giraffic’s technology can be found in the next generation of CE devices, including Smart TVs, Set-Top-Boxes, Tablets and Smartphones.
