BLOOMFIELD, Conn.--(BUSINESS WIRE)--As part of Cigna's focus on preventive care and latest advertising campaign, “America Says Ahhh,” Cigna will donate one dollar to the American Diabetes Association for each time the Cigna campaign badge is shared on social media through March 31, 2016. Cigna’s objective is to champion preventive care – an often forgotten part of wellness. The campaign ties to Cigna’s business goal of keeping people well so they can lead healthy, productive lives and reduce the risk of financial hardship from health care costs.
The Cigna campaign badge on Facebook and Twitter reads: Had your annual check-up? Share this to inspire others to get theirs. For every share between now and March 31, 2016, Cigna will donate $1 to the American Diabetes Association® (up to $100,000) to help #StopDiabetes. #CheckupsCount
“Preventive care is a key part of lasting wellness,” said Maggie Powers, PhD, RD, CDE, President-Elect, Health Care and Education, American Diabetes Association. “Booking or confirming an annual physical with your health care provider sets you up for another year of health. Exams are especially important for anyone looking to prevent, delay or manage diabetes. An annual check-up also sets a baseline for your health that will enable your health care provider to make informed and personalized recommendations during a health need. For anyone managing diabetes, meeting with a diabetes educator can provide valuable resources for continued health between physician visits. Lasting healthy lifestyle choices start with small steps, like booking an annual physical, but those small steps add up and can lead to lasting wellness.”
Cigna’s campaign reinforces data from The Centers for Disease Control, which documents that Americans use preventive care services at only about half the recommended rate. The campaign issues a call to action for all consumers to get their annual physical – which is included in a suite of preventive services covered by health plans.
Additionally, the campaign encourages consumers to know four key numbers: body mass index (BMI), cholesterol, blood pressure and blood sugar, which are the main factors in managing and reducing health care costs, as illustrated by recent Cigna health studies. These studies show that understanding simple information about these four common health conditions can help individuals save as much as $500 a year in out-of-pocket costs. They also show that not knowing these four key numbers can result in more than $3,000 in unnecessary out-of-pocket costs for an individual’s health care.
Cigna’s goal is to encourage check-ups to help save 100,000 lives a year*, the number of lives that the CDC estimates would be saved if everyone received his or her recommended preventive care.
* Preventive care includes health services like screenings, checkups, and patient counseling that are used to prevent illnesses, disease, and other health problems, or to detect illness at an early stage when treatment is likely to work best. Getting recommended preventive services and making healthy lifestyle choices are key steps to good health and well-being. In fact, if everyone in the US received recommended Clinical Preventive Care, we could save over 100,000 lives each year. (Source: http://www.cdc.gov/prevention/)
About Cigna
Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions, and has more than 89 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com.
