OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the world’s largest music discovery platform, today launched Thumbprint Radio, a hyper-personalized station for each listener. Inspired by each listener's unique musical tastes, Thumbprint Radio is based on individual thumbing history and will continue to evolve with every new thumb on Pandora. With more than 60 billion pieces of thumb data, music fans have let us know exactly what they love and every thumb has been crucial in crafting each individual station. To access your own Thumbprint Radio station, go to http://pdora.co/thumbprintradio or search for “Thumbprint Radio” in the mobile app.
This is not simply all of your thumbs up on shuffle. Thumbprint Radio takes each listener on their own musical journey, through the varied genres that they enjoy listening to on Pandora. Thumbed up songs across country, EDM and metal? Not a problem – Pandora’s musicologists have created an experience that will seamlessly guide listeners through the wide variety of their favorites, while weaving in new music discovery along the way.
“Thumbprint Radio is a collaboration between each listener and Pandora,” said Chris Phillips, Chief Product Officer at Pandora. “You shared with us what music you love via all your thumbs, and we heard you. We have combined all your favorites with music we know you’ll love to create a new station that reflects your unique musical thumbprint.”
From their first thumb to their last, listeners will be treated to a truly unique and personal experience inspired by every song they have ever loved – whether they thumbed it up two minutes or two years ago. Stations are endless and constantly evolving, based in real-time off of each listener’s engagement across Pandora. In other words, the more a listener thumbs, the better their station will get. Because these stations are based on thumbs, in order to ensure the best experience, listeners are able to get their own personal Thumbprint Radio station once they have three stations with at least four thumbs on each. Learn more about Thumbprint Radio here.
We hope that listeners will share their Thumbprint Radio stations to give others a glimpse into what makes them tick musically. Once stations have been shared, Pandora does the rest of the work – no need to continually pass along the latest version of your “Best of” playlist. The stations dynamically update in real-time, based on the music the station owner continues to thumb up on Pandora. Want to do a little exploring? Check out some our musicologist’s Thumbprint stations below:
- Michael A. – http://www.pandora.com/station/play/2923320730761840015
- Eric S. – http://www.pandora.com/station/play/2923326507492853135
- Kelly A. – http://www.pandora.com/station/play/2923327168917816719
- Michelle S. – http://www.pandora.com/station/play/2923412810565698959
- Diego G. – http://www.pandora.com/station/play/2924961464103486863
ABOUT PANDORA
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.
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