SAN FRANCISCO--(BUSINESS WIRE)--Vidlet, a new mobile video platform that transforms how companies capture and communicate insights with customers and employees, emerged from stealth today. Founded by a team of design and technology industry veterans from frog design, Apple, and HP, Vidlet makes market research and corporate training as easy as recording a selfie video. The Vidlet app lets companies exchange ideas with customers and employees through short mobile videos or “vidlets.” It comes with an online portal that helps managers organize their vidlet library. Researchers can use Vidlet to uncover new insights about customer behavior, while learning and development leaders can quickly deploy a video-based training curriculum and engage employees through mobile interaction in the field.
“We created Vidlet because we were inspired by the power of video to help companies better understand their customers and employees,” said Patricia Roller, CEO of Vidlet. “Video is becoming the dominant form of communication, accounting for 64 percent of all consumer Internet traffic and considered the most valuable tool by 70 percent of marketers. Why not tap the power of video to help build better products and companies? We want to make market research accessible to more firms, using mobile video as an efficient and cost-effective way to forge a more authentic connection between brands and their customers. We also want to make learning and development easier, enabling companies to use the power of video to build a highly competitive global workforce.”
Vidlet brings the worlds of market research and employee training closer together – imagine how powerful it can be when your sales force actually understands what customers value or struggle with by seeing them interact with your product.
With Vidlet it can take just hours for market researchers to obtain a trove of valuable feedback from customers anywhere in the world. A researcher instantly sends a script to the Vidlet app on any number of mobile devices, and within minutes receives responses directly from users in the form of short mobile videos or vidlets. The secure online portal offers sophisticated organization, analytics, and reporting tools, helping brands make the leap from mobile video insights to critical product design decisions.
As a new tool for learning and development, the Vidlet app is a compelling and effective way to disseminate the perfect sales pitch, teach new skills, or exchange ideas. The trainer simply records a pitch and sends it to employees using the Vidlet app, or encourages team members to share their own ideas and experiences with each other. The secure video portal makes it easy to organize and repurpose the growing library of video-based training material, share it instantly with a global workforce, and gather feedback from employees about the quality of the learning.
The Vidlet app and companion portal are already being used by Fortune 100 companies for market research and training applications in the high-tech, hospitality, consumer packaged goods, and healthcare industries.
Autodesk used Vidlet to get insights from their employees about the Autodesk brand during a large Autodesk event in San Francisco. In one day, they collected feedback from colleagues from all parts of the world.
"Vidlet offers us a powerful new channel to connect with our employees through mobile video," said Heike Rapp, Senior Creative Director at Autodesk. “We now have the ability to engage with our entire workforce in an interactive discussion about the future of the company in a way that text-based surveys never could."
"The ubiquity of video and video-enabled, connected devices holds tremendous potential for businesses looking at creative new ways to interact with key stakeholders such as customers, employees, or a larger partner community," said Mukul Krishna, Senior Global Director for Digital Media at Frost & Sullivan. "Vidlet harnesses this power in a unique way, allowing decision makers such as product managers and brand managers to not only gather data, but also gain valuable and actionable insight using analytics."
The Vidlet team has spent their careers helping some of the world’s best-known companies decode how people think and build great products. In addition to CEO Patricia Roller, the Vidlet team includes co-founders Doreen Lorenzo, former President of frog design and Quirky, Nate Pagel, an award-winning product designer and startup veteran, Kieran Farr, former CEO and Founder of Vidcaster, as well as board members, Satjiv S. Chahil, the global business executive and Silicon Valley veteran, known for his marketing leadership roles at technology giants Apple and Hewlett-Packard, and Eddie Sweeny, former Senior VP Human Resources at National Semiconductor.
About Vidlet
Vidlet taps the power of mobile video for business. The company’s mobile video platform makes it easy for brands to use mobile video for a wide range of business communication, from conducting market research for innovative new products, to training a world-class workforce, to surfacing valuable insights from troves of video assets. Vidlet’s customers include Fortune 100 companies in the consumer packaged goods, high-tech, and healthcare industries. Founded by design and technology industry veterans from frog design, Apple, and Hewlett-Packard, the company is headquartered in Palo Alto, Calif. To learn more about Vidlet, please visit www.vidlet.com.