LONDON--(BUSINESS WIRE)--
Maryland Live! launches Simulated Gaming™ website in the United States
Major Client launch for GAN in Maryland
ISE: GAME LSE: GAME
London & Dublin | December 1, 2015: GameAccount Network plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B internet gaming software, services and online gaming content in the United States, announces the launch of a Simulated Gaming™ online experience for Maryland Live! Casino available now via www.MarylandLiveCasino.com or www.livecasino.social
Maryland Live! Casino is owned and operated by a company that is affiliated with The Cordish Companies and comprises a major casino property in Hanover, Maryland, at Arundel Mills.
Highlights
- Maryland Live! Casino is the leading casino property in Maryland operating approximately 4,000 machine slots and more than 200 table games and is GAN’s fifth major land-based casino client of the Company’s enterprise-level Simulated Gaming™ designed specifically for land-based casino operators in the United States
- Replaces the existing free-to-play website operated by Maryland Live! Casino located at www.myliveonlinecasino.com since April 2012 with all players’ online accounts successfully migrated from the free-to-play system into GAN’s GameSTACK™ Internet gaming system powering Simulated Gaming™
- Integrated with the Maryland Live! Casino property loyalty program reliant upon the Company’s unique patented iBridge Framework™ technology for issuing reward points credited consequent to certain online activities
- Simulated Gaming™ is the innovative Internet gaming service designed by GameAccount Network specifically for land-based US casinos to launch in advance of prospective regulation, offering a gaming-as-entertainment consumer website and mobile Apps enabled with unique monetization features such as real-time Slot Tournaments and a compelling Internet gaming content portfolio of over 200 casino slot, table and skill-based games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments
Dermot Smurfit, CEO of GameAccount Network commented:
“In just a few short months GAN has deployed the GameSTACK™ Internet gaming system on-property fully-integrated with the casino management system; completed a multi-stage beta test; and successfully migrated our client’s existing free-to-play community onto our monetized Simulated Gaming™ platform. GAN’s enterprise-level technology solution enables Maryland Live! Casino to unlock the online income dormant within their land-based gaming business and offer their patrons a compelling alternative to social casinos.”
Robert J. Norton, President and General Manager of Maryland Live! Casino commented:
“Social Casinos, many of them owned by casino equipment manufacturers, have established direct relationships with our casino patrons online. GAN’s Simulated Gaming™ offers those casino patrons a superior value proposition: Engage online as well as on-property and receive actual value delivered on-property via our existing loyalty program. Maryland Live! Casino now has the opportunity to extend our patron relationships online and grow Simulated Gaming™ nationwide and Internationally.”
FAQ’s about GAN’s Simulated Gaming™
- Launched in the US by GAN in January 2014, Simulated Gaming™ has been proven to monetize Internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators on Facebook
- Supported by 45 months’ operating data across four (4) major US casino’s deployments, Simulated Gaming™ is now proven to drive increased visitation on-property and in 2014 delivered on average a 28% uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming™ online
- US casino operators report up to 50% of their surveyed casino patrons are already engaged in playing Social Casinos on Facebook. Simulated Gaming™ enables land-based US casinos access to the Social Casino market worth an estimated $1.3bn per annum in the United States in 2015 and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property
| For further information please contact: | ||
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GAN |
FTI Consulting |
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| Dermot Smurfit | Mark Kenny/Jonathan Neilan | |
| Chief Executive Officer | ||
| +44 (0) 20 7292 6262 | +353 1 6633686 | |
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Davy |
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| John Frain / Roland French | ||
| +353 1 679 6363 | ||
GAN | Overview
GAN is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAME
The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.
GAN is also a leading developer of proprietary online games with a complementary business converting offline casino slot machines and table games into online equivalents on behalf of major land-based slot machine manufacturers including Aristocrat, Konami, Multimedia Games, Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and Ainsworth.
GAN has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and SNAI.
In the United States, GAN has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In New York, GAN has launched a Simulated Gaming™ website via www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN launched a Simulated Gaming™ website www.ParxOnline.com in March 2015 with on-property real money mobile gaming anticipated in 2015. In March 2015 Maryland Live! Casino in Maryland chose GAN to upgrade their existing free-to-play website to a monetized Simulated Gaming™ website, soft-launched in July 2015 and launched integrated with their casino management system in November 2015. In September 2015 major Californian Tribal casino operator San Manuel chose GAN’s Simulated Gaming™ launched in November 2015. In October 2015 American Casino & Entertainment Properties (ACEP) chose GAN’s Simulated Gaming™ launching December 2015.
In Australia, GAN has partnered with and launched for a consortium of land-based gaming venue operators the www.Club8Casino.com.au Simulated Gaming™ website.