DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/x9f6m8/global_ibeacon) has announced the addition of the "Global ibeacon Market 2015-2019" report to their offering.
The analysts forecast the global ibeacon market is set to grow at a CAGR of 200.3% over the period 2014-2019.
Global ibeacon Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The integration of online and offline analytics is being used to analyze conversion rates to maximize e-commerce and in-store sales. Beacon technology is being used to collect information in sectors like retail, healthcare, and transit systems to discover insights into people's behavior. If a retailer has a 360-degree view of customer behavior, they can use actionable insights to boost sales.
Generally, offline customer behavior is only analyzed at the end of the shopping process, during payment when loyalty cards are used and invoices generated. Currently, customer behavior is measured only online, but now in-store analytics using iBeacon technology can be used to get a clearer view of customer's buying patterns along with online browsing patterns.
According to the report, mobile devices are becoming an integral part of today's urban and semi-urban lifestyles across the world. As more people acquire devices for everyday use, the market for mobile applications should grow in tandem. Rising urban populations, higher disposable incomes, and greater awareness of the capabilities of electronic devices and apps are cumulatively pushing growth in the iBeacon market.
Further, the report states that privacy and security issues remain a major challenge for this market.
Key vendors
- Apple
- Estimote
- Gimbal
- Kontakt
Other prominent vendors
- Gelo
- BlueCats
- BlueSense
- GlimWorm
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Introduction
- Market Landscape
- Market Segmentation by End-users
- Geographical Segmentation
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
For more information visit http://www.researchandmarkets.com/research/x9f6m8/global_ibeacon
