INDIANAPOLIS--(BUSINESS WIRE)--DemandJump LLC, an Actionable Intelligence Marketing (AIM) Platform, announced today that it has secured a seed round of $750,000 and is opening early access to its platform. With a solid base of customers ranging from start-ups to Fortune 500 companies, DemandJump is powered by true machine-learning algorithms – taking the guesswork out of marketing and uncovering the best opportunities for revenue generation.
“The Internet is full of misinformation on where to focus your marketing efforts,” said customer Bryan Johnson, eCommerce Director of Great Fermentations. “Now, DemandJump enables us to make truly-informed decisions on where to spend our marketing dollars, decisions that actually work and turn into sales. We have already grown our revenue by triple digits using the insights gleaned from DemandJump."
Seed round investors include Indianapolis-based 4G Ventures and Chicago-based Hyde Park Venture Partners. “DemandJump solves a strategic pain point that has plagued marketing for years. This team has developed a break-through solution for marketers that prescribes what to do next, how to do it and why it matters,” said Bill Godfrey, Managing Partner of 4G Ventures. Tim Kopp, Partner with Hyde Park Venture Partners added, “When I talk with CMO’s around the country, they indicate their emerging number one gap is access to a truly predictive analytics solution. Now that marketers are being tasked with revenue growth, the need for this platform is more paramount than ever before.”
Christopher Day, Co-Founder and CEO of DemandJump believes that marketing automation and execution tools have historically not been mathematically-driven, stating, “Unlike other tools that provide a scorecard of historical marketing performance, DemandJump is a central source of ‘truth,’ or repository where marketers can discover now what they should act on next. We are very excited that this group of sophisticated and experienced investors saw the game-changing technology that we developed and decided to join our team.” Day’s experience includes co-founding multiple technology companies, two of which exited to Fortune 100 companies. Additionally, Christopher was the co-founder of a premier investment banking firm focused on technology M&A.
Adding to the experienced team, Co-Founder and CSO Shawn Schwegman’s experience includes leading marketing on executive teams that created a Top 10 Internet retailer, a Top 5 mobile site, and a Top 40 web property. Schwegman has also advised companies including Cisco, Cummins, Target, eToys, MTV, and a host of others on marketing and growth strategies. “Years of experience have gone into the development of this platform, which uses machine-learning algorithms and available marketing data to provide insights and opportunities to our customers, helping marketers eliminate blind spots and grow revenue.”
To gain early access to the platform or learn more about DemandJump, visit www.demandjump.com.
About DemandJump
DemandJump’s Actionable Intelligence Marketing (AIM) Platform makes sense of digital data so marketers can discover the largest opportunities specific to them, see a single version of truth, eliminate data silos, eliminate blind spots, optimize budget allocation and drive revenue growth across all digital marketing channels to maximize market share. Simply put, DemandJump shows marketers what to do next, how to do it and why they should.
